Why choose to advertise on Facebook?

The very existence of Social media came into being with the popularity of a website and app which we know as Facebook. Since then social media has forayed deep into our lives with countless apps and websites playing a major role in our daily lives. The time spent on the smartphone by an average human is increasing with their penetration into our lifestyle. Here the role of social media in digital marketing becomes a dominant factor in influencing consumer behavior.

With its growing influence over the years, Facebook is undoubtedly the king of the social media channel. In recent years it is estimated to have more than 1 billion users across the globe with 2.4 million active users just in India! With proper targeting and approach, you can easily reach your target audiences.

To obtain the same crowd, there is little sense paying more on radio advertising, TV advertising, posters or other traditional marketing methods. You have to do business, and you need to reach them in proper hands! The power of marketing through Facebook is high. Facebook ads profit from being one of the cheapest types of ads. One can spend 5 dollars and achieve around a thousand visits on an average to your page or website.

Audience: As explained above one can utilize millions of audiences out there who are active on Facebook. Since it’s a vast market to build the business and that grows the leads and business. So all you have to do is to focus on such people.

Facebook Opportunity: Facebook gives a laser target which means that you can target those people, who are being fit into this field.

You don’t have to be the next multinational or a conglomerate to start an ad on this field. You can begin ads with a very modest amount so you don’t have to pay significant amounts for ads to reach your audience! Facebook is an excellent social media application to achieve targets.

Re-Marketing: Once your ad starts running you can use Facebook search analytics to understand the response and scan your responsive audience. Showing such ads to the people who are already connected with you is re-marketing.

Facebook for business marketing

Social Media Marketing

Focus yourself on generating leads through Facebook. It can be a leader through email, basic information or phone number. Personally, it can be a leader through email. Once connected you can re-market them as explained above. That is how interesting connections are converted into regular customers or users.

Generate sales through Facebook. You have to target the right audience. Find the correct leads and convert them to sales. Use your customer to get some lookalike audience, so that you can increase the sales.

Warm your audience! Some people are in the state of cold that they don’t try to buy any products. You can warm such customers through appealing ads or exclusive offers to make them buy the products.

Re-marketing is very important. You can easily re-market with the activities you have like turning on the website, Facebook, Instagram, etc. By doing the re-marketing, you can quickly get more and more leads.

You can be able to build a custom audience or a lookalike based on it that makes the business to get more reach.

Power of Re-Marketing

The customer needs to watch the advertisement almost seven times to make any placement!

If the customer sees your ads, the chance of branding and reach should be high. After you search a product on a site you can find the same or related ads on your Facebook page also. That is how Facebook gets access to your Google Chrome search and vice versa. Even if you close that page and while you open the facebook you can still see the ads coming up. You get influenced by buying that product while you see them frequently.

Follow with your people, based on their hobbies and areas of interest and brand them properly so that once they close the site it should get visible on their following pages.

The cold audience must be warmed up and polished to buy the product. Take all the audience who visited your site and show them the ad on facebook. You are warming the cold audience based on the parameters when they visited your blog. In their minds, they may be looking for a digital marketing course or digital marketing institute or Digital Marketing Career, etc. and that is why they were searching for it. Hence you need to discuss their needs and warm them accordingly.

Segment list based on people who genuinely get interested in your product and start showing ads on the customized base. Boost the permanent audience to buy the products.

Cost should be less compared to other things for re-marketing. We can put them in the form of a tunnel.
1. Top one: Cold audience were we put more budgets 60-70%
2. Middle funnel: Warm audience were we set budgets of 20-30%
3. Bottom Funnel: Conversion; Business happens

To Whom You Can Market?

The people who are in your mail list, website visitors, any ad liked audience, any person who wanted, shared or subscribed. So tracking such customers accurately to make business leads is possible.

Although marketing on social media platforms is comparatively easier and cost-effective than traditional channels, it should not be considered a child’s play. Most people and enterprises make the mistake of casually executing Facebook ads without the help of a digital marketing professional. You need to do proper in-depth analysis and research your customer base and their buying patterns and behavior in order to get the desired results. You need to follow the steps described above else your campaign will look like just another ad cropping up on the social media pages of your potential customers and soon you will drain out your digital marketing budget without getting any desired results. A final word of advice- Campaign wisely to earn well!

Find here some tips for social media marketing.

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15 Actionable Social Media Marketing Tips

In the rapidly changing digital world we live in today, it can be easy to get left by the wayside as a local small business especially while competing with major brands. The decision to invest your time in social media as a small business venture can be a daunting task no matter how social media savvy you are. Yet, I assure you it is 100% worth the effort. Social media is the perfect tool to help your business grow in front of your eyes.

Here are some of the best social media marketing techniques that can lead you to more likes and followers.

1. Identify Your Goals

Defining your goals for what you expect from, and what you’d like to achieve with social media is a critical first step to take while taking a plunge into the world of social media. It helps you remain accountable to yourself, and give you a clear path to success. It is important to pick something measurable, allowing you to track your growth and progress towards the goals you set for yourself and your brand.

2. Find Your Target Audience

Knowing your target audience is a prerequisite while crafting your social media strategies. The people you’re trying to reach with your social media campaigns are the lifeblood of your business and with social media efforts either through direct sales or through more social interaction it will only be beneficial for you to know and recognize who you’re targeting and also why they’re approaching you whether through their feedbacks or critical reviews which in turn can help you find out the loopholes in your business operations or weak links in your strategies.

3. Identify Your Brand

Your brand, whether you’re an individual or a company, is essentially everything that makes you unique. It’s the picture you paint for your followers encompassing your photos, posts and profile information among many other factors. Figuring out the face you’d like to present to the public is obviously essential but maintaining that face is even more so. Instead of continually trying to overhaul your look in favor of something radically different, you want people to not only become familiar with your aesthetics, but also with your personality as a brand.

4.Strive for Commitment

The most important part is defining your commitment to using social media as a means to grow your business. It can be a lot of work sometimes such as maintaining an active presence and keeping a steady stream of content flowing. Your followers notice the frequency of your content, and how actively you’re responding to their questions and comments, hence you will observe how it looks when you don’t post very often or leave questions unanswered. By maintaining a presence, not only are they constantly learning about your services and your brand but they are also learning to trust you which is vital in trying to drive up your sales.

5. Choose strong Images

The images you use across all of your social media platforms must be cohesive and complement the brand you created in the first place. It can be confusing when people follow you on different platforms but your images don’t reflect the same style especially if you’re trying to sell a product, the images you present to people will be the first thing they think of while thinking about your product and you’d much rather have them believe positive things about your services. It can be helpful to choose a few colors for your brand and enhancing all of your images together with the brand color makes a very composed looking profile.

6.Collect Hashtags

Hashtags are incredibly important on all popular social platforms where people are able to find you online and locate you is a part of forming your brand identity. While making a post, always research the hashtags you are using so that you don’t want your brand to be associated with something that could turn away potential customers. Taking the time to brainstorm into your own hashtags is also incredibly beneficial and can really separate you from your competitors. It will also help you gain traction with your target audience if you have a hashtag that they can’t help but use after partaking in your services.

7.Integrate your Location

This is less important for those of you that operate entirely online, but as a local small business, it is crucial that you tag your location so that people know where to find you. As a local business, it can be assumed you’re only trying to draw sales from your local community. You’d be surprised, however, at how many people would be willing to patronize your business, if they apparently knew where it was!

8.Develop Promotions

Promotions can mean different things to a local business. It can mean creating your own event, with accompanying hashtags and promotional offers. Staying in tune with your local community events is also an avenue worth exploring. If your town is having some kind of a festival or gathering, it can be incredibly beneficial to piggyback on the event’s already existing hashtags and promotions. For example, running a sale exclusively on that day or even crafting a specially limited product is a great way to entice new business.

9.Inspect your Competitors

Keeping tabs on your competitors is also a necessary part of trying to grow your business. I don’t mean you should be envious of whatever success they achieved. You should take note of what worked for them, and what didn’t. Take these ideas, and figure out how to expand them for your own use. Restrict yourself to merely copy them because your clientele will surely notice if you’re just trying to emulate another business. They came to you because you have one thing that no one else has and that is YOU.

10.Garner Partnerships

Within your local community, there are undoubtedly other small businesses trying to grow and expand just like yourself. You should look for opportunities to encourage symbiotic growth by sharing each other’s posts or even working together on a social campaign from time to time. By working together, you’re being exposed to an entirely new demographic of potential clients that might not have otherwise been interested in patronizing your establishment. It can be as simple as having positive interactions online or can be as large as a collaborative effort on a sale or mutual discounts for each other’s followers. In any aspect not only will it grow both businesses but it will also strengthen your local community.

11. Be Active

An essential part of maintaining your business social media identity is your presence. What this means is that you need to make regular and consistent posts on whatever platforms you are committed to. Walk before you run, choosing one platform and perfecting it is a perfect place to start. It might seem easy at first, but maintaining an active presence across multiple platforms is harder than it looks. It will be easy for people to tell if your content is lacking. A good rule of thumb is quality over quantity, ensuring each piece of material you publish meets your standards every time will only help you grow, even if it is just one post at a time.

12.Foster Communication

Communication is another critical aspect of marketing. It is reasonable to assume that after forming an online presence, your customers, whether actual or potential will try and reach out to you. Being active and helpful with your responses will only serve to grow your business in the best possible way. Proactive communication with your target audience is the perfect medium to obtain feedback and more importantly, build the trust that your business relies upon to survive.

13.Mix in Entertainment

Maintaining a certain level of entertainment value is an often overlooked aspect of representing a business on social media. It can be both extremely offensive and boring to be always just pushing your product or company and people will grow tired of that continually appearing in their news feeds. Injecting a little humor into an otherwise bland post or even having some posts be unrelated to business is a great way to make people feel more comfortable with your brand. A great way to sprinkle in a little entertainment is using GIF instead of just a regular image. They are always hilarious and there are so many apps for you to use if you can’t make your own.

15.Practice Patience

The most important lesson to learn is that you’ll need to be patient. You can’t expect to create an account and instantly be swarmed with followers and customers. It takes time to grow your small business through social media but if you keep at it and remain consistent in your efforts, you will see the fruits of your labor.

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Impact of Social Media on Business Growth

With the advent of the 21st century, mankind has witnessed a revolutionary change in its lifestyle. The major player in this evolutionary phenomenon has been the advance of science and technology, the most notable among it is the IT sector. From trunk calls, telegram to video calls and WhatsApp, technology has shrunk the world like never before.

Communication has always been an inseparable part of business growth and with the change in our social interaction methods, there has been a subsequent effect on our business relationships and strategies. History reminds us of the hardships faced by ancient traders who would take not days but several months to transport and trade goods to different parts of the world. The remarkable discovery of electronics and computers and the internet proved to be a game changer in the field of trade and commerce. Business deals are now done between different corners of the world with a simple press of the enter key and various products are sorted and dispatched in no time by probes using Artificial Intelligence.

The age of Information Technology has not just revolutionized the way we do business but also has been instrumental in its growth. The rapidly growing telecommunications industry has given rise to a new form of media known as Social Media. The power and importance of this media can be gauged from the fact that it played a decisive role in the electoral campaign results of the world’s most powerful country and the largest democracy. Such has been its impact in recent years that almost all political parties of the world and every popular leader have formed their IT Cells and Twitter handles.

But why social media? The question arises in the mind of every traditional businessman who has been successful in growing his business since ages using the word of mouth marketing and good old print media marketing techniques. Well, their enterprises might not seem to be influenced or affected yet but in an interesting case, study one might find that social media platforms help in giving a wider and more comprehensive direct marketing approach towards the consumers especially in the youth segment. The tech-savvy and trendy youth of the country are fast adopting the smartphone culture not just in the urban but also in semi-urban and rural areas too.

According to estimates, India became the fastest growing smartphone market of the world in 2017 with over 124 million smartphones sold in the year, an increase of 14% from the previous year. The popularity of smartphones especially the easy to use Android ones are defying generation gap too with the significant number of middle and old age active users of the devices. Additionally, a sort of Internet revolution was created when Reliance Industries launched their Jio venture in the year 2016 which provided a high-speed 4G network with their literally ‘free packages’. The market-dominating initiative by Reliance-led other telecom companies to follow suit and lower their 4G tariffs making the internet a household commodity ever since. People became addicted to social media and various mobile applications as the major smartphone making companies like Apple, Samsung, Xiaomi, Oppo & Vivo started offering their phones with many social media applications pre-loaded in them. The 4G era in India has also boosted many tech startups with some apps gaining a cult-like popularity. From Ola, Uber in transport segment to Zomato, Swiggy in food to Oyo, Goibibo in Hospitality to Amazon, Flipkart in e-commerce to PayTM, Mobikwik in digital banking have ensured success and growth for businesses in online and digital retailing.

Social Media Marketing Company Trivandrum

 

In a recent interview, Mr Mukesh Ambani- the Chairman of Reliance Industries quoted “Data is the new Oil”. The e-commerce retailers have exploited the database of their followers and members Facebook, Instagram, Twitter and many other social media platforms. Their behaviours, likes, activities are analyzed before ads are targeted and curated the influence their purchase impulse. Nearly all social media apps provide consumer target features where the businesses could find out and reach their target audiences and create their consumer database. Their algorithms are becoming heavily business-oriented helping them achieve desired results using various social media tools and campaigns. From politics to education to institutional to e-commerce and you name it, social media has influenced and impacted every sector and continues to do so as we are becoming increasingly dependent on smartphones in our daily lives.

The future with internet connectivity and speeds improving every day and the unstoppable smartphone innovations becoming an integral part in our lifestyle, the social media channels are going to shape and determine the way businesses will be run in the near future. The internet world will shrink further and with the use of AI technology like the ones used by largest online B2B aggregator Alibaba in their warehouses, firms will be able to shorten the gap between order-production-delivery making the supply chain more efficient and effective. The world’s largest e-commerce company Amazon is already selling Alexa- an interactive voice AI product which can process many of consumers orders on its own by synthesizing their voice commands. Social media apps will soon engulf most of the world’s population and their data will be used by all enterprises. Every human will be connected to each other digitally and time taken for communicating all business processes will be dramatically shortened. The digital race has just begun and only the business which evolves and adapts to the digital and e-commerce network stands a better chance of growth and survival.

Give us a call today and be connected with our Web Design company Trivandrum. We Build Your brand awareness through our social media marketing.

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A Visual Summary about Digital Marketing: Benefits and importance.

Wikipedia says that “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”.

In simply digital marketing is any form of marketing services through electronic device or internet. In early days people spend most of the time on television, radio, newspaper so they are the main marketing media. Now its changed, People are busy with Smartphones. That means people are spending time on the internet. So the marketing techniques are changed. It is the time of digital marketing. Digital marketing is the kind of marketing technique like a promotion of products or brands that exist on the internet.

The different areas of digital marketing are

1.Search Engine Optimization
2.Content Marketing
3.Social Media Marketing
4.Pay Per Click
5.Affiliate Marketing
6.Native Advertising
7.Marketing Automation
8.Email Marketing
9.Online PR
10.Inbound Marketing

Search Engine Optimization

Search engine optimization is an art of making a website to achieve a higher position in a search engine when searchers type in their queries. SEO is all about optimizing a website for search engine. It is a designing and developing a website to rank well in search engine.SEO can help you improve your rankings in search engine results and increase traffic to your website. The channels that benefit from SEO is a website, blog, and infographics.

Content Marketing

It is a strategic marketing approach that creates and promote contents and generating a brand awareness, traffic growth, lead generation, and customers. Through high quality and relevant contents, we can create a strong relationship with our clients. The channels that can play a part in your content marketing strategy include Blog posts, Ebooks, whitepapers and Infographics. Main benefits of content marketing are Increased sales, Cost savings, Better customers who have more loyalty. In digital marketing, content is the present and future.

Social Media Marketing

Social media marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Social media marketing becoming popular nowadays. The channels that can be used for social media marketing are Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+ etc. Through SMM we can improve communication with users, increase brand visibility and reach more customers. In social media business owners can directly interact with their customers, the customers get the chance to be heard, either by asking questions or by making complaints. Social media marketing can help with a number of goals, such as Increasing website traffic, Building conversions, Raising brand awareness, Creating a brand identity and positive brand association, Improving communication and interaction with key audiences.

Pay-Per-Click

PPC or Pay Per Click is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google AdWords is one of the most common types of PPC, which allows you to pay for top slots on Google’s search engine results from pages at a price “per click” of the links you place. It is the way of buying visitors to your website rather than attempting to earn those visitors organically. Other channels that offer PPC are paid ads on Facebook, promoted tweets on Twitter, sponsored messages on LinkedIn.

Affiliate Marketing

Affiliate marketing is an online sales tactic where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include hosting video ads through the YouTube Partner Program, posting affiliate links from your social media accounts.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.

Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as email newsletters, social media post scheduling, contact list updating,lead-nurturing workflows, campaign tracking, and reporting.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, holiday promotions to loyalty program members, tips or similar series emails for customer nurturing.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space. The channels you can use to maximize your PR efforts include reporter outreach via social media, engaging online reviews of your company, engaging comments on your personal website or blog.

Inbound Marketing

Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

Give us a call today and be connected with our Digital Marketing Company In Trivandrum

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