Wikipedia says that “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”.
In simply digital marketing is any form of marketing services through electronic device or internet. In early days people spend most of the time on television, radio, newspaper so they are the main marketing media. Now its changed, People are busy with Smartphones. That means people are spending time on the internet. So the marketing techniques are changed. It is the time of digital marketing. Digital marketing is the kind of marketing technique like a promotion of products or brands that exist on the internet.
The different areas of digital marketing are
1.Search Engine Optimization
3.Social Media Marketing
4.Pay Per Click
Search Engine Optimization
Search engine optimization is an art of making a website to achieve a higher position in a search engine when searchers type in their queries. SEO is all about optimizing a website for search engine. It is a designing and developing a website to rank well in search engine.SEO can help you improve your rankings in search engine results and increase traffic to your website. The channels that benefit from SEO is a website, blog, and infographics.
It is a strategic marketing approach that creates and promote contents and generating a brand awareness, traffic growth, lead generation, and customers. Through high quality and relevant contents, we can create a strong relationship with our clients. The channels that can play a part in your content marketing strategy include Blog posts, Ebooks, whitepapers and Infographics. Main benefits of content marketing are Increased sales, Cost savings, Better customers who have more loyalty. In digital marketing, content is the present and future.
Social Media Marketing
Social media marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Social media marketing becoming popular nowadays. The channels that can be used for social media marketing are Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+ etc. Through SMM we can improve communication with users, increase brand visibility and reach more customers. In social media business owners can directly interact with their customers, the customers get the chance to be heard, either by asking questions or by making complaints. Social media marketing can help with a number of goals, such as Increasing website traffic, Building conversions, Raising brand awareness, Creating a brand identity and positive brand association, Improving communication and interaction with key audiences.
PPC or Pay Per Click is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google AdWords is one of the most common types of PPC, which allows you to pay for top slots on Google’s search engine results from pages at a price “per click” of the links you place. It is the way of buying visitors to your website rather than attempting to earn those visitors organically. Other channels that offer PPC are paid ads on Facebook, promoted tweets on Twitter, sponsored messages on LinkedIn.
Affiliate marketing is an online sales tactic where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include hosting video ads through the YouTube Partner Program, posting affiliate links from your social media accounts.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as email newsletters, social media post scheduling, contact list updating,lead-nurturing workflows, campaign tracking, and reporting.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, holiday promotions to loyalty program members, tips or similar series emails for customer nurturing.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space. The channels you can use to maximize your PR efforts include reporter outreach via social media, engaging online reviews of your company, engaging comments on your personal website or blog.
Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.
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