Joy Ice Cream was set up in 1948 by L. C. Java, a London returned mining graduate, and some associates. The company started out in Bombay, and holds the distinction of being the first to industrially manufacture and market ice creams in India.
From its inception, Joy ensured that its products were affordable to people of all strata of society. Yet, high quality was never sacrificed either. An instance of this can be seen in the implementation of the 1946 Heat Treatment Act of the U.K. in India in the 1960s which made it mandatory for all ice creams to be pasteurized and heat-treated.
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