Month: January 2018

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Why SSL Certificates is So Important to Every Website

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What Is the Difference Between HTTP and HTTPS?

While browsing the internet, you might have noticed websites using both HTTP and HTTPS. The HTTPS prefix indicates that the website is secure, typically confirmed by a padlock icon in the browser’s address bar. A green padlock signifies a secure website, while a missing or broken padlock signals an insecure site where data transmission is at risk. Insecure websites increase the chances of hackers stealing personal information.

Why Do You Need SSL?

To protect sensitive information such as bank details, websites need to implement SSL certificates. SSL stands for Secure Sockets Layer. It is a standard security protocol that safeguards data shared between users and websites, protecting it from being intercepted or stolen.

How Does SSL Work?

SSL creates a secure, encrypted link between two points on the internet—either client to server or server to server. When a client sends a request, SSL encrypts it using an algorithm before sending it to the web server. The server then decrypts the request, processes it, and sends back a re-encrypted response. Only the sender and receiver can decrypt this data. This process ensures that third parties cannot read or intercept the information.

What Information Does an SSL Certificate Contain?

SSL certificates include details such as the domain name, company name, and an expiration date. When a web server receives a request, it performs several verification checks:

  • It verifies whether the SSL certificate is expired.

  • It checks if the certificate is issued by a trusted authority.

  • It ensures that the certificate is being used by the actual registered website.

If all checks are passed, the server accepts the request and proceeds with encryption. If not, the browser displays a security warning indicating that the website may not be safe.

How Is an SSL Connection Established?

Here’s how SSL connection is created step-by-step:

Step 1: The user types in the website URL using HTTPS (e.g., https://bytelabz.com).
Step 2: The server receives the request and initiates an SSL handshake. During this process, it verifies the validity of the SSL certificate.
Step 3: If the certificate is valid, the server and browser begin encrypted communication.

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How to do A/B testing in Instagram and social media

AB testing strategy

Instagram provides effort in testing the photos or videos which is shared in the public using A/B testing method. Facebook prints some glorious information for native mobile applications while testing using A/B testing tool. A/B testing technique is almost similar in Facebook and Instagram. The similarities within the structure and execution of A/B test is similar in the case for Facebook and Instagram. But LinkedIn is having a slight difference from Facebook and Instagram testing technique. LinkedIn prints some nice info by itself using XLNT, A/B testing strategy is used to develop their UI.

When Instagram and Snapchat stories came out earlier this week I was ready to hate it. Being the direct copy of Instagram Stories, I thought it would be DOA. But after having a wild research on this, I came to understand that Instagram executes perfectly on the product and it could have some serious legs. That doesn’t necessarily mean Snapchat is in trouble or not good. But I’d like to think competition breeds greatness and Snapchat now has more of a reason to try harder. Not a bad thing.

I‘ve seen a crowd of people talking on social media about which “Stories” their brand should use — and I’m here to tell you that there is really a simple hack method to run the same photo or video on Snapchat Stories and Instagram Stories. A test can be done by creating your own A/B test Instagram to see which one gets more viewership.

Principles of Ad Optimization in Instagram and Facebook Using A/B Testing

  • A/B testing works with the entire audience. Here, segmentation is possible.

  • It measures the campaign element. A/B testing compares the CTR of audiences of a platform and displays alternative creations to the same audience.

  • Test everything: different demographic targeting, buying type, placements, and bids.

  • Uses multiple versions of ad sets: different sets of creations per mobile, desktops, and alternative CTAs.

  • Use your CRM data for optimization: re-target users and advertise for lookalike audiences.

  • Optimize ads and ad sets: increase and relocate budget depending on performance.

Steps for Performing A/B Testing

Step 1: Snapchat is the best way to capture video or photo. For this, first of all, you need to add it into your Snapchat story. There is no problem if you have not added it yet. You can also do this by uploading the image or video with an annoying white background.

Step 2: Even though it is a photo or a video, make sure that it is saved in Snapchat first. Then you can export it to your personal phone.

Step 3: First thing you have to do is, open Instagram. Then click the + button to add your story. Swipe down and you will be able to post photos and videos natively. The same photos or videos which were uploaded in Snapchat Stories have to be uploaded in Instagram also. Now you can compare and check the performance of both platforms.

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What Are The Advantages And Disadvantages Article Submission In Seo

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Advantages of Article Posting

  Article posting refers to writing of articles that are relevant for your business and then getting them added to the popular article posting directories. The main purpose behind article posting is attracting a large number of visitors to your website without incurring must cost.It is very important to make sure that the articles you submit is relevant to your business.There are various advantages of article posting including advertising, marketing and publicity of your business on the internet. Some of the advantages of article posting is as follows:  
  • Increases traffic to your site: Article posting is one of the top SEO tools helpful in building traffic to your business site. When you write an article about your business and submit it to an article directory, then you are sure to attract traffic to your site over time. By submitting quality articles on a regular basis, you can increase traffic to your site, and keep it coming.
 
  • Provides exposure to your business over the Internet: No business can flourish without finding potential customers, and it needs exposure among the masses to get noticed. Articles on article directories will surely allow you to gain a lot of exposure among your targeted audience. You can submit your articles to several article directories, blogs, forums, social networking sites and other mediums, all of which will help in gaining a lot of exposure for your business.
 
  • Serves as a form of viral marketing: If your article is an informative, good quality one, your readers are likely to share it with other people. Some site owners may also like your article and use it on their own website. Thus, SEO activity serve as a form of viral marketing, thus increasing your accessibility and exposure.
 
  • Increases your profits: Every business owner wants to make money, and this can be quickly done by increasing traffic to your site. With top SEO activities like article submissions, this goal can be easily and quickly achieved. With increasing traffic to your site, your profits are sure to increase significantly.
 
  • Builds back links to your website: Backlinks are important to get free traffic to your site from search engines. More articles submitted means more backlinks built to your site. Search engine spiders will eventually notice these, and start placing your website on top of their SERPs.

Disadvantages Article Submission

The only drawback of article posting is that you need to find a writer who can create excellent quality write ups for you. Low quality articles, with lots of mistakes, will only create a negative impression about your company. By reading your articles with errors, your readers will only get an impression that you are ignorant about your business, and you have no knowledge of what you are doing. If there are factual errors in the articles, your customers will think that you have wrong knowledge about the product or service you are offering, and they will seldom come to you for purchase. So, by submitting high quality articles over the Internet, you can become a smart business owner, and increase your profits manifolds.