Why Social Media Is Important for Business Marketing

Since 2007, social media has been used to advertise, develop, and progressively expand businesses. Social media provides enormous potential for brand marketing, audience growth, and loyalty. You’re on the correct track if you want to use social media management for business to expand your reach. Every business should set aside a certain amount of time each day to interact with their real-time audience on social media.

Social Media Customer Service

Social networking is the quickest way to reply to clients. Nowadays, almost everyone has a Facebook, Twitter, or Instagram account. People look up a brand on social media to see real-time comments, reviews, and ideas from its customers. As a result, each Facebook endorsement or remark has now become your internet reputation. You can figure out where your target audience spends their time online by looking at their social media account activity.

Using Social Media to Promote Your Product

If social media’s initial focus was on interaction, the focus today is on e-commerce and customization. All of the main social media platforms have substantially invested in their advertising features and solutions, allowing businesses to promote their products across all of their platforms. The items are readily spread over the network due to the promise of ROI and clever targeting. According to a survey, 64% of 3000 individuals use social media to acquire buying ideas. Many people increasingly buy products based on what they see on social media, such as comments, reviews, and suggestions.

Your customers are social media users.

Mobile phones, social networking sites, and underlying technology have all come together to create an environment in which users may use and distribute information as they see fit. Social media channels are meant to work in tandem with other forms of communication, thus their function is specified. You risk losing credibility and accuracy if you simply let any social media marketing firm manage it.

There are Influencers on Social Media Who Can Help You

Don’t underestimate the impact of a referral from an influential person. They have the ability to modify the power of your channel in a single night. For many years, it has been widely accepted that peer endorsement, customer evaluations, and ratings may improve conversion rates. The legitimacy of a brand is also enhanced by expert input. These social media influencers’ reviews have the power to make or destroy a product. From well-known superstars to self-made stars like vloggers, we have social media influencers for you.

Before you enter this fast-paced network, you must have a flawless social media strategy. If you don’t have a strategy, you may cause a lot of damage to your brand. This is a danger you should avoid.

Bytelabz‘s social media team will give you the finest service and guaranteed results with an inexpensive social media package.

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Twitter professional profiles

All businesses can now apply for a Twitter professional profile, which gives them access to special features. Following a small test group, Twitter is now accepting applications for professional profiles from any company that is interested.

Professional profiles, which were introduced in April, transform a basic profile into a more business-focused one. For the past six months, a small group of firms in the United States has been testing Twitter’s new profile option.

It’s now ready for a wider release.

Businesses had to be invited by Twitter to gain access to a professional profile previously. If a company wants to upgrade, it may now fill out an application form on Twitter. Businesses will be accepted if they meet a set of fundamental qualifying requirements.

Here’s all you need to know about Twitter’s professional profiles, including what you can do with them and how to get one.

What is a Twitter Professional Profile?

Professional profiles are a free upgrade to regular profiles that are accessible to individuals with professional accounts as an option. A professional profile can be used to present information that isn’t available on a standard profile.

On their updated profile page, businesses, publishers, developers, and creators can display the following information:

Business Location: Displayed visibly on a small map and listed directly in the profile. People can access Google Maps and receive directions by tapping on the location map/listing.

Hours of operation: Showcase the days and times when customers can visit your company’s physical location.

Contact information: Allow clients to reach out to your company using any or all of the following methods:

        1. Make a call

       2. Message sent through text

       3. Twitter Email Direct Message

Furthermore, organizations with a professional profile have access to advanced capabilities that aren’t available to those with a normal profile.
Twitter is still working on implementing those functionalities. Today, there are a few things that can be added to a professional profile:

  • Module for newsletters: Include a subscription button in your profile to allow users to sign up for a mailing list instantly.
  • Shop module: Displays a carousel of products at the top of the profile page for your business.

Who Is Eligible for a Twitter Professional Profile?

You must first have a professional Twitter account to be eligible for a professional profile.

By selecting “Switch to Professional” from the settings screen, a normal account can be changed into a professional account.

The rest of the steps will be guided by Twitter from there.

Other Criteria for Eligibility

Your company must also meet the following conditions in addition to having a professional account:

  • Have a physical place where clients or consumers can come to do business with you.
  • Use Twitter in English and be based in the United States.

If those requirements are completed, you can proceed to fill out an application form.

Note that any business can apply, but Twitter will review each one to ensure that it meets the requirements.

How to Create a Twitter Professional Profile

To validate their eligibility for a professional profile, businesses must fill out a quick form.

The form requests your company’s name, address, contact information, and operating hours.

Following the submission of your application, Twitter will contact you via email to confirm or deny your eligibility.

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Digital Marketing Trends & Techniques to Help You Grow Your Business

The digital marketing environment, which encompasses SEO, social media, content marketing, and pay-per-click, is undergoing a significant transformation as 2021 approaches. They are continuously updating their platforms, which is why it is important for marketers to stay on top of the newest advancements in this field. This is a factor that businesses can no longer ignore.

In this high-tech era, there is a slew of new digital marketing trends and techniques that firms must take advantage of in order to thrive. The goal is to stay on top of the latest trends and choose what is ideal for your company right now. What worked for you last year may not work this year, since new trends emerge on a regular basis.

So, to assist you in preparing for the changes that will occur in 2021, we’ve compiled a list of the top digital marketing trends you should be aware of.

Let’s get started…

1. Artificial Intelligence In Marketing

Artificial Intelligence is one of the major marketing trends on the horizon. According to a recent poll done by the Economist, over 75% of company leaders believe that AI will be used actively in the next two years, meaning that by 2022, 85 percent of client contacts will be managed without the need for a human, saving money and accelerating growth. Because AI assists businesses in better understanding how their customers and users access their products and services by analyzing consumer behavior and search criteria, as well as obtaining data for social media platforms and blog postings.

2. Importance Of Chatbots

Trivandrum SEO Company

Chatbots are one of the most prominent digital marketing trends of 2021. A chatbot is computer software that mimics human interactions in their native format, such as written or spoken language, using artificial intelligence techniques. Chatbots have always existed, but their existence was not always obvious; nevertheless, as time goes on, more and more businesses are focusing on utilizing chatbots for customer service and improving their chatbot marketing strategy. Chatbots are delivering greater results than ever before, and they’re bringing in more visitors to the website.

3. Pay Per Click Ads

Trivandrum Based Digital Marketing Company

Paid advertising is one strand of a multi-stranded digital marketing approach. You should monitor how well your adverts are doing once they’ve been released into the wild. Paid advertising is divided into various categories, including pay-per-click (PPC), pay-per-impression (PPI), and display ads. Marketing strategies that are well-organized will make use of all available advertising platforms. Despite the fact that paid advertising is more expensive than owned or earned advertising, it is an efficient approach to get your company’s brand in front of a wide audience.

4. Mobile Marketing

It allows you to reach out to your target audience via websites, email, SMS and MMS, social media, and applications on their smartphones, tablets, and other mobile devices, and as a result, mobile marketing has become one of the most popular digital marketing methods. We can without a doubt state that mobile marketing has swept the industry.

Because we observe most people around us engrossed in their phones, either reading their emails or on social media, mobile will continue to be a key focus for marketers in the foreseeable future.

5. Video Marketing

YouTube Marketing company Trivandrum

Professional live videos are popular now; they will supplant commercial videos, and social media platforms will play an active role in displaying them. Whether you promote your business on Facebook, Instagram, Snapchat, YouTube, or Twitter, it appears that social video engagement is at an all-time high in 2018. Simply said, video can give out a more persuasive message, which may increase sales and help you get your message through faster.

Conclusion

Nowadays, the structure of social and digital marketing will be shaped by all of these developments. You can maintain your business ahead of the curve by changing your content and strategy in response to customer demands. Customer experience has become the most essential aspect of digital transformation. So, if you want to expand your business and reach a wider audience, you’ll need to adapt your strategy to reflect current customer trends and demands.

Bytelabz is a well-known web development and web application development firm. We use cutting-edge technology to provide our clients with a wide range of web design, web development, and mobile app development services. We are also a top digital marketing firm that offers inexpensive SEO, social media marketing, search engine marketing, and inbound marketing services. Please contact us if you require any further information.

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Facebook new business tools to grow your business

Facebook Has Added New Lead-Generation and Customer-Connection Features. Facebook is introducing new business tools to help companies create more leads and interact with consumers across more platforms.

New free and paid business tools are being rolled out by Facebook to help businesses find new consumers and engage with them in new ways. In addition, Facebook has revealed additional features that will be available next year and are now being tested.

Here’s a rundown of all the recent and planned Facebook business upgrades.

Ads with a Call-to-Action Button Have Been Updated
Facebook is making changes to its click-to-message advertisements, which encourage users to communicate with companies through Messenger, Instagram Direct, or WhatsApp.Businesses may now ask consumers to connect with them on any messaging platform where they’re accessible to talk, whether it’s owned by Facebook or not. Facebook didn’t offer a precise list, but “all” should be a comprehensive list of smartphone messaging applications. Based on the likelihood of a discussion, the Facebook ad will default to the chat app. Does this imply that it will start the app that the client uses the most frequently?

Whatsapp chat from Instagram
With the debut of a new function involving WhatsApp and Instagram, Facebook is demonstrating its integration skills. Businesses may now include a WhatsApp click-to-chat button on their Instagram profile. If customers prefer WhatsApp over Instagram DMs, this may encourage them to engage with businesses.
Businesses will soon be able to create ads that lead users to WhatsApp directly from the Instagram app.

Request a Quote on Messenger
Businesses will be able to invite consumers to seek quotes via a fresh new Facebook feature. Prior to sending a message, businesses may personalize their request form by picking 4-5 questions to ask consumers. By filling out a brief questionnaire on Messenger, the client may rapidly obtain a quote from a business on Facebook. Currently, this functionality is being tested with a small number of marketers.

Instagram Lead Generation
Facebook intends to explore sponsored and organic features in the Instagram app to assist small companies to identify and qualify leads.
This will give Instagram a new business case, and Facebook claims that it will be a more cost-effective method to generate leads than other options.

Characteristics in Testing
The features listed below are presently being tested. There’s no timeline for any of these, however, Facebook is renowned for extensively testing new features before releasing them to the general public.

Facebook Business Suite has been updated.
Facebook Business Suite, a free web-based dashboard for controlling Facebook and Instagram activity in one location, will now include these functionalities.

  • Emails: Facebook is experimenting with allowing companies to manage emails via the Inbox app and send retargeting emails from Facebook Business Suite.
  • File Manager: File Manager is a new tool in Facebook Business Suite that allows companies to create, manage, and share material.
  • Post Testing: Facebook’s Business Suite now includes post-testing, which allows businesses to test and compare various versions of a post to determine which one people are most likely to engage with.

Accounts of Work
Facebook is experimenting with a new account type dubbed a work account, which will allow business-minded individuals to log in and utilize Business Manager without having to create a personal account.

Businesses will have access to enterprise-grade capabilities such as single sign-on connections and will be able to administer these accounts on behalf of their workers.

Facebook intends to test work accounts with a select number of businesses for the rest of the year. In 2022, the availability will be expanded.

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Tips for Successful Keyword Research and Content Localization

It’s important to integrate localization, SEO, and content production into a unified process.

Here are some tips to help you succeed.

Content Localization is equally as important as SEO. Because having your content translated and localized especially for your target market makes it much easier for that audience to locate it in organic search results. When visitors arrive on the website, localization aids their understanding of your products and services, as well as the activities you want them to do. The poorly translated content is more likely to struggle for organic search results exposure.

It’s Important to Use the Correct Word. The initial step in any localization effort should always be to do local keyword research.
Using the correct term throughout the localization process can help you connect with the local audience more effectively, which will have an influence on your company’s performance in those markets. The “correct” term isn’t always the one with the most search traffic. It simply implies that it is the most often used word in the local market among the target audience for the industry in which your company operates.

1. Develop a localization strategy that includes keyword research and SEO.
While SEO should not be the responsibility of translators or content editors, having a basic grasp of SEO makes it simpler to build successful local sites.
Create rules for them to follow in terms of SEO.

2. Always keep an eye on your website’s performance.
After you’ve launched the local site, keep an eye on its performance. As soon as you see a problem, solve it right away.
Examine the content optimization if the pages aren’t ranking well. Review the translation/message and user experience points if the pages rank highly but don’t receive much traffic or conversions.

3. Speak with the local team and contact points
Find out whether the local team and other contact points, such as sales reps, have observed many changes in the local interests through continuing communication. Inquire if any of the site’s material needs to be updated or altered. They may have seen recent actions of local competitors.
Encourage them to offer comments that will aid in the expansion of their market’s business.

Conclusion:
Integrating localization, SEO, and content development into a coordinated process is important. The sooner this happens, the better your efficiency and performance will be.

Bytelabz Software Solutions is a web design and development company in Trivandrum, Kerala offering all kinds of web design and web development solutions. We are also an SEO agency based in Trivandrum, Kerala offering all kinds of SEO and digital marketing solutions to our clients. For more details, you can visit our website or contact us.

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A Step-by-Step Guide to Keeping Your Website Safe.

Today, there are almost a billion active websites, implying that one in every seven individuals in the world has a website. Interestingly, many websites are created every second, and that is quite important to web service providers. The concern, is that how do they protect them from cyber threats? Registration, design, coding, functioning, and growth are all stages that must be followed to build a secure website. This article outlines the procedures necessary to create a secure website for personal or commercial use.

Selecting a Trustworthy Host

When it comes to building a website, a web developer has a number of hosting alternatives to pick from, each with its own set of advantages that allow them to progress their projects. Most notably, characteristics like WAF (web application firewall) and DDoS security define their level of protection. A web application firewall (WAF) is a vital technology that prevents websites from being hacked or compromised. For example, WAF keeps an eye on the use of SQL –structured query language and cross-site scripting, both of which are infamous for leaking personal information. The loss of data from a website can cost money and effort, but choosing the appropriate hosting company can keep your website safe from cyber-attackers.

Selecting the Most Appropriate Content Management System (CMS)

What kind of website do you want to create? Thanks to CMS technologies, you don’t need to be a coder to put together a fully functional website these days. CMA is a vital tool to use while building a website since it allows you to manage future online content while also enhancing web security, analysing programme code, and managing quick web operations. CMS enables website designers to create, update, run, and maintain web sites all from a single interface. The technology simplifies the design of websites as well as the online publication of information, resulting in a website and its content that are both streamlined.CMS protects the website from vulnerabilities and plugs any security holes that may exist. The system’s developers are constantly updating the technology to make websites more resistant to sophisticated and deadly cyber-attacks. Joomla, Drupal, and WordPress are just a few of the well-known CMS platforms that are recognised for being user-friendly and allowing easy installation adjustments for both web developers and users. Using these CMS technologies, building a website is as simple as putting together a conventional house from the ground up.CMS offers you complete control over the material you publish. Customers are significantly involved in content marketing, and business owners must maintain ongoing control over every material produced on their website. It is feasible to make frequent changes to the CMS tool in order to meet the demands of the clients. The CMS solution has automated indexing capabilities, which allows sites to appear in search engines and therefore enhance their visibility.The tool provides mobile optimization, allowing users to access the website and its information from a variety of devices and systems. The security of the website and its content is ensured by the CMS software’s designers’ frequent upgrades. Furthermore, many CMS-based websites demand that users register using multi-factor authentication information. This increases its security against intruders and prevents data loss.

Add-ons and Plugins Administration

A plugin is a piece of software that enhances a browser’s capabilities. These web accessories, also known as add-ons, are provided by a third party and offer toolbars as well as support for various capabilities such as graphics, animations, and both audio and video functions. For example, if you want to watch movies online, your browser will prompt you to download a flash player.While add-ons and plug-ins enhance the user experience, excessive use of these features is harmful to your website. The site’s responsiveness is hampered by an excess of add-ons and plugins. The possibility of defensive systems is weakened by regular monitoring of these online accessories. Like the CMS tool, add-ons and plug-ins need to be updated and maintained on a regular basis. The technique of development is equal to the system of bug prevention. The accessories are possible entry points for major cyber-attacks if they are not updated on a regular basis. Security-specific add-ons with the capacity to minimise malware can be used by web developers.Wordfence Security and Sucuri Security, for example, are WordPress plugins that assist developers learn how to design safe websites by reducing the penetration of vulnerabilities into websites.

Using Trustworthy Passwords

Having a safe website necessitates the use of a strong password. Using insecure passwords frequently leads to data breaches, which are costly to organisations. Setting the best password practises is essential when working with a developer or a group of people to construct a website. Users should utilise a variety of password systems to generate secure passwords, according to cyber-security experts. When establishing passwords, the developer should, for example, encourage the web user to mix symbols, characters, and numbers. Multi-factor authentication (MFA) is an example of a website authentication mechanism that stops cyber-attackers from gaining access.Additional elements, such as one-time passwords (OTPs) delivered to your phone and biometric information, enable the identification of authorised users.

Security Subscription Upkeep on a Regular Basis

Security applications, such as SSL certificates, must be purchased on a subscription basis. Website owners must subscribe to updates for their hosting’ and CMS systems’ recurring security measures. These paid memberships compel them to report a re-financing failure, or their subscription would be cancelled, leaving the websites susceptible to assaults. Viruses and malware can take advantage of websites whose security application subscriptions have expired, therefore it’s important to keep these features up to date.It is recommended that website owners keep track of which subscriptions are active and how important they are to their site. Setting up notice alerts or permitting automatic subscription renewals for these programmes reduces downtime and keeps the website safe. Any other type of security patch must be kept up-to-date and paid for in full.

Several Access Levels Can Be Enabled

A variety of employees can assist you in developing a company website, but you’ll need separate layers to control their conduct and safeguard the site. Access to some website functions must be restricted during website construction to avoid mistakes and crashes. Providing different logins for your employees, for example, is an effective way to manage adjustments and publish material that avoids mistakes. The website owner has complete control over the site since they have access to any manipulations and alterations that occur.

Configuring Automatic Backups

Website creation takes a lot of time and work, but servers might fail at any time, resulting in the loss of vital information. Backup systems are crucial solutions that let you restore your website’s important elements and restart it. While data loss victims try to figure out what caused the crash, company owners may safeguard their data from time-consuming recovery and costly services by using a backup system. To protect their data from dangers, business owners should keep it in trustworthy locations such as a central server.When a website crashes, these automated backups eliminate the need to restart the entire project from scratch. Additionally, automated backup solutions allow the website owner to collect data on a regular basis.

Using SSL certificates (Secure Sockets Layer)

One of the most important duties of today’s organisations is to conduct safe online transactions. SSL certificates are widely regarded as one of the most secure methods of protecting online transactions.SSL certificates allow website owners to compare data given by their host with information contributed by customers or other visitors to their site. SSL allows the website owner to collect sensitive data like credit card details. Websites can also swap HTTP addresses for HTTPS addresses in addition to SSL. HTTPS addresses improve the website’s security and serve as a trust indicator for customers and other business partners.

Choosing a Testing Period

It is feasible to list numerous liabilities while creating a website and designing your security application, but this does not take into account the potential for instability. Systematically analysing websites allows developers to test all of the website’s components to identify which ones need to be improved. The developer can browse the website’s pages and features, and if any error messages or suspicious problems occur, the developer must address them. Developers can detect problem areas and fix the website by planning a frequent testing process.Developers can detect problem areas and fix the website by planning a frequent testing process. Performing the final security touches gives a website owner a reliable platform, even if they are eager to launch their website.

Conclusion

While having a website is practically becoming a must for any business nowadays, it is unclear how safe they should be against cyber-attackers. But the fact is that they must pay as much attention to the security of their websites as they do to the security of their physical locations. Small company owners are especially susceptible since they lack the resources and diligence to hire qualified security consultants.However, most security experts agree that the majority of websites that are attacked are those that do not take simple preventative steps during creation. The procedures outlined above are easy to follow in order to build a trustworthy, respectable, and secure website.

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Social Media Marketing Do’s and Don’ts

With the rise of social networks, it is no surprise that spending on social media marketing has continued to grow every year. Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More business entities are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are present most of the time.

As per the statistics, in the period between 2016 and 2020, the spending jumped by nearly 100%. Social media allows brands to create stronger relationships with their target audience, ensure better customer service, and increase brand-consumer engagement. It is also one of the best platforms to use when you need to spread the word about new products and services or promotions and more.

Do you want to get started with your social media marketing? You need to know what is right and what isn’t for achieving the best results as we get them covered in this article.

Do’s in Social Media Marketing

Finding the Relevant Networks

There are many social media platforms in the world today. However, you don’t need to maintain a presence on all of them. Find platforms that are relevant to your business and focus on them. A strong presence on Facebook, Instagram, and Twitter is usually a good idea for most businesses. If you are in the B2B model, however, you can skip Instagram for LinkedIn.

Additionally, maintaining only two to three social media profiles ensures you won’t overstretch yourself in the course of managing your profiles. If the quality or consistency of your content changes, your target audience will notice.

Use Content that Works on the Platform

Facebook is the one social media platform where most types of content can work. For others, however, you need to use content that works. On Twitter, for example, you can only share short texts. Even when you want to create a Twitter thread, the content has to be broken up into short texts. If you have a LinkedIn profile, deeper storytelling works. Similarly, Instagram users only ever want to see images and short videos.

Plan well in advance before posting

Your business social media profiles should never look like an in-the-making project. Fill out all the necessary details and make sure there is regular activity on your accounts at all times. Your social media names, handles, cover photos, and profile pictures should also reflect your brand. This will help you to attract more engagement while maintaining ingenuity and credibility.

Stay Consistent to Your Brand Message

Your business social media profile is an extension of your brand. You need to ensure consistency in your branding at all levels. From the tone of your content to the type of content you share, there has to be connectivity; otherwise, you will confuse your audience at best, or alienate them in worst-case scenarios or even end up reaching the wrong audience.

And most importantly you need to keep all personal content or opinions away from your business social media page. That’s why you have a personal page. Mixing things up is a problem which is a common case with many beginners.

Create New Relationships

The world of social media is endless. This can be put to good use by actively establishing new relationships while maintaining existing ones. One of the best ways to achieve this is to watch out for mentions of your brand and responding to them.

More than 90% of people that discuss a brand on social media do not follow these brand’s profiles. You need to actively seek out your customers and prospects and engage them. You can use social listening tools to find all relevant mentions of your business.

If your brand is not quite as popular yet, you can use social listening tools to find people with problems that you can solve and offer to help them solve it. Social media is a two-way street, and regular interaction with your audience ensures you are doing your bit and getting noticed at the same time.

Entertain and Inform

If your social media posts are entertaining and informing you stand a better chance of success with your social media marketing campaigns. Social media users are less receptive to overly seller content. This is why only 10% of your posts should be about sales.

Use Visuals as Much as Possible

Even outside Instagram, social media users love to see pictures and videos. On Twitter, known for quick conversations, Tweets with images get 150% more retweets, 89% more likes and earn 18% more clicks.

Even if your business is not visual-heavy, creating as much visual content as possible for your social media platforms is a sure way to ramp up the engagements.

Give Credit to Content Owners

Sharing content from thought-leaders relevant to your niche is one way to generate content for your social media profile. However, it is important to give credit to the owners. Never pass off content as yours or your brand’s reputation will be damaged in the inevitable back and forth that will ensue when you are called out.

Stay Positive

Social media users support the brands which diffuse hairy situations calmly. For example, 45% of people will speak positively about a brand if their complaints are addressed. By not responding to aggression with even more aggression, you will quietly build up a loyal following while increasing the popularity of your brand.

When you don’t have negative issues to defuse, seek out positive comments about your brand and amplify them. If you can’t find any on the social media platform, share reviews from your email or website.

Use Automation

In the early days of your business, you may get away with manually handling your social media process. As your audience grows, however, you’ll need to automate elements like publishing new posts, finding new brand mentions and more. Fortunately, there are lots of social media marketing tools on the web to choose from when you are ready!

 

Don’ts in Social Media Marketing

Poor Language Skills

If you create content with lots of poor grammatical errors and spelling you are harming the credibility of your brand. If you don’t trust your language skills its better to hire an editor to proofread your content before they go public.

Similarly, avoid habits that are generally frowned at on social media such as posting in CAPITAL letters or using profanities.

Begging for Likes, Followers, Retweets, etc.

This is a low-quality strategy that is popular among small business owners. If you project your brand as needy, it calls into question your professionalism. You can organically earn followers or shares by offering value and staying authentic. If you need to generate some traction over a short period, you can consider using techniques such as organizing competitions or giveaways with interesting prizes to be won in the end.

Spamming

If you join social media groups with the sole aim of posting promotional content about your business, this is spamming. It will earn you a block in many cases and will paint your brand in a negative light. In the same vein, targeting followers that are not your ideal audience just for the sake of growing your audience is counter-productive as you will end up with thousands of followers that won’t care about your content.

Oversharing

For a business social media profile, you need to work out the right number of times to post content each day. If you share a lot of content, your followers will gradually begin to mentally tune-off your content. If you share too little, you may be forgotten. Balance is important. You can aim for 5-7 tweets per day and 1-2 posts on Instagram and Facebook. If your business is such that frequent updates are part and parcel of your mode of operation, then this doesn’t apply. Your audience will expect regular content naturally.

Hashtag Wars

This is a behavior that is common on Instagram. Hashtags are useful to make posts discoverable. When you turn every post into a hashtag soup, however, you are ruining the user experience for your audience as they will find it difficult to read your content. This approach also means you are wasting hashtag real estate that could have gone to keywords that will make your brand more discoverable.

A good tip for posting hashtags on Instagram is to put them well away from your captions, or in the first comment position. The post will still come up in relevant searches.

Deceit

More than 60% of cases of customer-brand disputes on social media is a result of dishonesty on the part of the brand. Don’t lie about your products and services. You will be found out sooner or later and you may never recover from the impact of the confrontation. Many people that tried this have had to close down their social media profiles and websites to start all over again.

Sharing Content without Due Diligence

Before sharing that bit of statistics with your followers better find out if it is true. Social media today, is awash with fake news, propaganda and intentional misinformation. You don’t want to be caught as a brand that cannot distinguish between real and fake content. Always verify the authenticity of any claims.

Being overconfident

If you are a genius that knows everything, keep it to your personal social profiles. Arrogance, condescension, and underhanded-compliments do not have any place on your business social media profiles.

In a nutshell

Social media platforms offer marketers the opportunity to connect with existing customers while cultivating new relationships with prospects. However, you need to do things correctly. The social media community is highly perceptive and will not hesitate to block or black-list your brand if you dabble into bad practices. Stay authentic and use social media as another platform that can drive you closer to your objectives.

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Web Design Company Vs Freelancer: Which One is Better?

If we want a website for our business then first we think about how we choose the right option for us. We don’t like to waste lots of time on this. so we hire a web design company or freelance web designers. Which one is better?

Every company needs a website. The website is an asset to a company. It is the hallmark of a business. Companies spend lots of time and money on it. So before taking a decision you have to think twice. Must consider the pros and cons of both of them. Anyway, a freelancer has certain skill sets.

Let us discuss the pros and cons of freelance web designers and web designing companies.

Freelance Web Designer

Who is a freelance web designer? Maybe he is working in Webdesign and development company and doing freelance work when he gets time otherwise he may be a full-time freelance worker. The main advantage of hiring a freelance web designer is they are cheaper than reputed web designing company. Freelancers work for themselves so you can pretty much contact them with questions at any hour of any day and you’ll likely get a response within an hour. You are always getting top-notch customer service. Freelancer is a one-person firm so you don’t need to explain your website ideas again and again. A freelancer usually works whenever required. The flexibility of a schedule is the main advantage if a client and a developer are situated in different time zones.

There are also lots of disadvantages. The main con of a freelancer is risk is high. A freelancer is a single person, if his workload is huge then he might escape at any time. You never know when he decided to quit from your project. Freelancers may have problems with tike management and organization. So handling them is pretty peculiar and risky. Freelancers are only interested in their own profit and success, not yours.

A freelancer is a single person so he has some limitations. website development is not a single process. It’s more complicated than you think. This process consists of several stages of web design, web development, scripting, content creation, search engine optimization and more. After all, when a person is doing all things alone, the quality of the final product may not be as good as you think. Most of them are not provides any future support. If any support you want in the future they did not provide that without paying. Nowadays the market is full of freelancers. Pick from them a professional freelancer is highly difficult.

Webdesign and Development Company

A web development company gives you a whole team of highly skilled professionals in different fields. They provide teamwork. Companies are providing a full cycle of high-quality services over the long term. From the consulting to the technical support of the project you can rely on your partner in everything. Most of the companies give you full time and future support. If anything you needed in the future they provide it without any hesitation.

We can trust them completely. Reputed Pvt Ltd companies as a legal business entity. They are ready to provide you with the list of documents you would want to take a look at to make sure they are reliable partners.

The main disadvantage of them is their cost. But the service they offer is not worth that price.

Conclusion

whatever else we discuss its needs to be concluded. There is a no doubt freelancer is an expert one but they are their own limitations. Web development company would be the best choice when it is about the development of the website.

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Google Bert: Understanding Natural Language

After the Rank Brain, Google’s biggest changes happen now. This Bert algorithm shakes the internet world.

What is Bert? “BERT stands for Bidirectional Encoder Representations from Transformers. It is Google’s neural network-based technique for natural language processing (NLP) pre-training.”

According to Google, they said: “These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.

Bert algorithm understands natural language better than ever. Google Bert rolled out on 24th October 2019. Now it’s rolling out for the English language, in future it will expand to other languages. Like a human, Bert also understands human language. Bert can understand the nuances and context of words so it provides a better search result.

Previously, Google can’t understand the actual meaning of prepositions. The relationship to the other words in query is important for understanding the meaning. Otherwise, they can’t provide an accurate result. This was the main demerit of all Google algorithms but now it overcomes. Bert can understand natural language.

For example: ” can you get medicine for someone pharmacy “

In this query, client intention is to find out whether any family member of a patient can pick up a prescription on their behalf.

Google Bert

Previously Google can’t understand the correct meaning of the query but now they provide better results. Bert helps Google to process each word in the query and then it provides the most accurate result based on the query. After the Bert update, Google is better able to understand natural language.

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Webdesign 2020: New trends for passionate web designers

How to get the user’s attention on our website? What’s the secret behinds it? Did you ever think about it?

Webdesign trends changing rapidly. If we don’t change with new trends we can’t stand in this competitive world. Experienced and passionate web designers keeping on their research for best web design topics, and finding new trends in the tech world. Let us know the updated web design trends and tactics that hit in 2020.

Most incredible web design trends in 2020

Responsive Webdesign

This is one of the evergreen web design trends. Past few years we discussed the same topic, still, now there is no change in this everlasting technique. Responsiveness is the beauty and soul of the website. If the website is not responsive then its credibility will be lost in the first look. This is the most popular web design topic that is widely discussed in the tech world. Responsive Web design is the ability to adjust a website to any device. Webdesign and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.

A responsive website should adjust in any device may it be a desktop or a laptop or an iPod or a tablet or mobile screen. In this 5G era with the increased availability of Wi-Fii even in the rural areas so it has become a common feature.

Minimalism

Another trendy thing is minimalism, less is the art. It is a popular and widely used modern design approach. In simple words, minimalism means designing the interface by removing unnecessary elements. Minimalism is going to stay trendy for a while. Some benefits of a minimalistic website are it easy to make responsive, minimalist websites load faster, they allow users to concentrate all their attention on the product or service you sell, it makes navigation intuitive.

There are a few key practices that can help you create stunning minimalist websites and applications.

-Use whitespace, or negative space it improves the user experience and adds balance to a design

-Implementing bright colors are certainly funny. But too much color and background kill the beauty of a website. So use it well.

-Avoid complex animations, sharp transitions between content blocks and funky fonts.

Parallax Scrolling

The parallax scrolling effect is more popular among the website owners and designers. In this modern web design trend where the background content is moved at a different speed than the foreground content while scrolling. This parallax scrolling method provides a visual treat for users when used minimally and its irritate when used maximum.

Infinite Scrolling

Facebook or Twitter feeds are the main examples of infinite scrolling. Infinite scrolling is a web-design technique that updated content and keeps on loading continuously while the user scrolls down the page. It eliminating the need for pagination. This may be helpful for an e-commerce site but it’s not good for an informative website.

Typography

Font management is a very important topic for the entire success of a website. Typography gives the life of letters. It makes the written language more legible and readable. Some fonts are cool and clean like “Raleway” they inspire people to read.

Ultra-modern black mode

One of the most requested themes over the past few years is the dark theme. Even Apple and Google made a black theme is an essential part of their UI. Still, now many web designers are fear to adapt these black themes they think it’s not good for a website. But actually it is not so. Dark colors give a very creative, elegant, professional and stunning look.

3D elements

Minimal use of 3D elements makes the website more attractive and memorable.3D effect is the inevitable part of web design in modern days. It creates a feeling of depth on the website. This year we will be seeing many 3D web designs static, animated and interactive. Web designers love to use interactive 3D effects also visitors are like to stay more time on the website.

Bytelabz Software Solutions is a web design and development company in Trivandrum, Kerala offering all kinds of web design and web development solutions. We are also an SEO agency based in Trivandrum, Kerala offering all kinds of SEO and digital marketing solutions to our clients. For more details, you can visit our website or contact us.

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