Why SSL Certificates is So Important to Every Website

We have seen many websites while searching through internet having both http and https. Https shows that the website is secure. Looking at the navigation bar at the top, we can see a padlock. This padlock will be seen green if it is a secure website. Otherwise it is an insecure website in which the data we transit through that website will be insecure and there may be a chance for the hackers to hack your personal details from it.

 

In order to avoid hacking your details especially personal details like bank account details,etc., we need to make the website secure. Security of a website from third party attack is only possible by purchasing SSL certificate. SSL stands for Security Sockets Layer. SSL is a standard form of making your website secure and safeguards sensitive details from getting stolen by a third party. SSL creates a security between two points in the internet. After adding SSL to your website, it establishes an encryption link between two systems. These systems can be either between client to server or server to server. The request transmitted over internet by the client is first encrypted using encryption algorithm and it transferred to the web server. The server decrypts the request and sends back the result after encrypting to the web browser. The decryption is made possible only at both ends. SSL provides high security for your data from third party, that, the data transmitted over internet from web browser to web server or vice versa cannot be read without decrypting. Thus SSL protects your data and website from being robbed by someone else since they may not be able to read the encrypted data.

 

SSL certificates contain mainly domain name and company name. There will also there an expiration date for all SSL certificates. When server reaches a request from the client, the web server will check for the validity of the certificate. That means it checks whether the SSL certificate has been expired or not. If it is not expired then it will check for the SSL certificate issuing authority. If it is a trusted authority, then it will check whether the certificate is used by the actual registered site. If yes, it will accept the request and encrypts the two systems. If the site was not registered by the SSL , or it is not issued by s trusted authority, then the web browser will show a warning making the user know that the website is not secure.

 

Establishment of SSL connection:

 

Step 1: The user searches for the site using the url as : https://example.com.  

 

Step 2: The server accepts the request and SSL handshake takes place. During this process the server will verify the SSL certificate validity.  

 

Step 3: Then if it is a valid certificate, it server allows the encryption between both server side and client side.

How to do A/B testing in Instagram and social media

Instagram provides effort in testing the photos or videos which is shared in the public using A/B testing method.

Facebook prints some glorious information for native mobile applications while testing using A/B testing tool. A/B testing technique is almost similar in Facebook and Instagram. The similarities within the structure and execution of A/B test is similar in the case for Facebook and Instagram. But LinkedIn is having a slight difference from Facebook and Instagram testing technique. LinkedIn prints some nice info by itself using XLNT, A/B testing strategy is used to develop their UI.

When Instagram and Snap chat stories came out earlier this week I was ready to hate it. Being the direct copy of Instagram Stories, I thought it would be DOA. But after having a wild research on this, I came to understand that Instagram executes perfectly on the product and it could have some serious legs. That doesn’t necessarily mean Snapchat is in trouble or not good. But I’d like to think competition breeds greatness and Snapchat now has more of a reason to try harder. Not a bad thing.

I‘ve seen a crowd of people talking on social media about which “Stories” their brand should use — and I’m here to tell you that there is really a simple hack method to run the same photo or video on Snapchat Stories and Instagram Stories. A test can be done by creating your own A/B test Instagram to see which one gets more viewership.

 

Principles of ad optimization in Instagram and Facebook using A/B testing:

    • A/B testing works with entire audience. Here segmentation is possible.
    • It measures the campaign element. A/B testing compares the CTR of audiences of a platform and display alternative creations to the same audience
    • Test everything: different demographic targeting, buying type, placements, and bids
    • Uses multiple versions of ad sets: different sets of creations per mobile, desktops and alternative CTAs
    • Use your CRM data for optimization: re-target users and advertise for lookalike audiences

 

  • Optimize ads and ad sets: increases and relocate budget depending on performance

 

 

Steps for performing A/B testing:

Step 1: Snap chat is the best way to capture video or photo. For this, first of all, you need to add it into your Snap chat story. There is no problem if you have not added it yet. You can also do this by uploading the image or video with an annoying white background.

 

Step 2: Even though it is a photo or a video, make sure that it is saved in Snap chat first. Then you can export it to your personnel phone.

 

Step 3: First thing you have to do is, open the Instagram. Then click + button to add your story. Swipe down and you will be able to post photos and videos natively.

The same photos or videos which was uploaded in Snap chat stories have to be uploaded in voila also. Now you can compare and check the performance of both platforms.

What Are The Advantages And Disadvantages Article Submission In Seo

Advantages of Article Posting

 

Article posting refers to writing of articles that are relevant for your business and then getting them added to the popular article posting directories.

The main purpose behind article posting is attracting a large number of visitors to your website without incurring must cost.It is very important to make sure that the articles you submit is relevant to your business.There are various advantages of article posting including advertising, marketing and publicity of your business on the internet. Some of the advantages of article posting is as follows:

 

  • Increases traffic to your site: Article posting is one of the top SEO tools helpful in building traffic to your business site. When you write an article about your business and submit it to an article directory, then you are sure to attract traffic to your site over time. By submitting quality articles on a regular basis, you can increase traffic to your site, and keep it coming.

 

  • Provides exposure to your business over the Internet: No business can flourish without finding potential customers, and it needs exposure among the masses to get noticed. Articles on article directories will surely allow you to gain a lot of exposure among your targeted audience. You can submit your articles to several article directories, blogs, forums, social networking sites and other mediums, all of which will help in gaining a lot of exposure for your business.

 

  • Serves as a form of viral marketing: If your article is an informative, good quality one, your readers are likely to share it with other people. Some site owners may also like your article and use it on their own website. Thus, SEO activity serve as a form of viral marketing, thus increasing your accessibility and exposure.

 

  • Increases your profits: Every business owner wants to make money, and this can be quickly done by increasing traffic to your site. With top SEO activities like article submissions, this goal can be easily and quickly achieved. With increasing traffic to your site, your profits are sure to increase significantly.

 

  • Builds back links to your website: Backlinks are important to get free traffic to your site from search engines. More articles submitted means more backlinks built to your site. Search engine spiders will eventually notice these, and start placing your website on top of their SERPs.

Disadvantages Article Submission

The only drawback of article posting is that you need to find a writer who can create excellent quality write ups for you. Low quality articles, with lots of mistakes, will only create a negative impression about your company. By reading your articles with errors, your readers will only get an impression that you are ignorant about your business, and you have no knowledge of what you are doing. If there are factual errors in the articles, your customers will think that you have wrong knowledge about the product or service you are offering, and they will seldom come to you for purchase. So, by submitting high quality articles over the Internet, you can become a smart business owner, and increase your profits manifolds.

Optimize Your Website Source Code For Seo

When your are going design a website and its source code For Seo, it should be made SEO friendly website to make it rank high in search engine results. Here are some ways to make your website source code For Seo noticeable and welcoming.

Title Tag

The title tag For Seo constitutes the most important element of a web page. You can access title tag For Seo of a webpage in the source code if you do a ‘Control + U’ on a page or by clicking the mouse and view page source. The website pages are bounded by title tags. Google decides what is going to be in search engine results according to the title tag content in you website. Therefore make sure you only have one unique title tag per website pages. Google check the content of your title tag into the search engine. Therefore it is really important to develop the perfect title tag so people will click on the link and content gets readable. Avoid cloaking  and sutfing the keyword in the title tag with keywords; incorporate the keywords that come naturally. You can also describe what the page is about but write it like an advertisement in a brochure, brief and crisp.

Meta Description

The next element to address in the web source code For Seo development is Meta Description. You will only use one Meta Description and it is the source code that comes in the head of a web page. As the name suggests this contains the description of the page with im 160 characters. You can include the details you missed out in title tag here and can elaborate on what the web page is about. Many developers are try to skip this step and they resort to replicating the home page Meta description content on every page. Though by duplication the search rankings are not getting affected the website you will be missing your chance at taking advantage of free advertising and high rank in google.

H1 Heading Tag

Heading tag For Seo is the main heading that comes on every web page and another piece of essential source code that you require dor For Seo. Heading’s role is to invite people to the content and to convince them to stay till the last full stop of it. A heading tag For Seo should intrigue people and make them devouring for more information about the pages. Some people just use the title tag and some just summarize the content in a sentence. Think out of the box and craft something that makes more sense, something which is more engaging, and more specific for that page is about.

Image Alt Tags

Use of imagery in a webpage makes it more content rich for seo, after all a picture is worth a thousand words. Images also have a great role in attracting the web browsers to your web page content and it strengthens the message . The alt & title attributes of any image are normally mentioned as alt tag or alt text which should add our keyword in alt. The alt name on the images explains the content of the image and the relevance and function of it in the webpage . Alt tags names are highly employed in webpages and they are extremely important, especially in E-commerce For Seo websites. If you search for a product and you get an image that is used as a button to buy that product and an alt text saying ‘click here to buy the product. You will be directed to the website selling that product when you click it.

As the importance Optimize Your Website Source Code For SEO friendly website source content is established, the leading web site designing company in  is offering you excellent web development services.

Get all cookies with Javascript

Its very common that we all still use HTTP or HTTPS cookies for storing various data on visitor’s browser. But in HTML5 , you can use local storing various data . I’m talking about the old school for getting all the cookies using the Javascript . Here as we still have old browsers to take care of the cookies.

The jQuery Cookie plugin (http://plugins.jquery.com/project/Cookie) is useful for getting the value of cookies when you already know the name of the cookies you want to query from the browser, but provides no way to get a list of all the cookies that are set already.

The following Javascript function loads them all into an associative array with the cookie name as the index and the cookie value as the value:

function get_cookies_array() {

var cookies = { };

if (document.cookie && document.cookie != ”) {
var split = document.cookie.split(‘;’);
for (var i = 0; i < split.length; i++) {
var name_value = split[i].split(“=”);
name_value[0] = name_value[0].replace(/^ /, ”);
cookies[decodeURIComponent(name_value[0])] = decodeURIComponent(name_value[1]);
}
}

return cookies;

}
var cookies = get_cookies_array();
for(var name in cookies) {
console.log( name + ” : ” + cookies[name] + “
” );
}

You could then get the cookies and write them out into the document like so:

var cookies = get_cookies_array();
for(var name in cookies) {
document.write( name + ” : ” + cookies[name] + “<br />” );
}

You can access cookie information in javascript using document.cookie function, but you will only be able to read the cookies that are on the same domain that the script is being run.

 

How To Choose A Web Design Company

The website is the main driving factor behind whether or not people choose to do business with you. Your website is the online face of your business.It is the first point of contact for many of your business partners. Therefore it is very essential to choose the web designing company for making your website any ideal one with mobile responsive.

 

Here are seven things that you have to keep in mind while selecting a web designing company for your websites:  

 

  1. Take a look at the designer’s portfolio.

Like many of the artists, web designers have their own design styles. This means you found out a designer who can  create your website with the exact look that you want for advertising your company. If you have found out a web designing company, make sure that you browse through all the samples of websites on their portfolio.

 

  1. Communicate with the web-designer

 

You are the only person who know what you are selling. No one knows your business better than you. So share with the web designer at least the basic idea about your business. You may have some idea of how you need to present it to your customers. It’s important for your web designer to listen to you. The true sign of a good designer is that they will talk about your company, your services and products to gain a real insight on what angles to take when designing your website. Choose your web designing company who respects your ideas, observing them, and making successful websites by full-filling most of your needs along with bringing their own exciting ideas in front of you.

 

  1. Design your website with CMS in mind

 

It is very difficult to update daily changes for your website if it is designed in pure html way. Always remember that your website must be designed in the latest or most appropriate Content Management System (CMS). Some of them are WordPress, Drupal, Magento etc. Remember to choose your web designing company who does CMS for the websites.

 

  1. Choose a web-designer who knows responsive design:

 

While there are some cases where a separate mobile site might have some advantages, responsive design is generally the preferred solution. As mobile and tablet usage grow continuously, you need make sure your business is optimized for every device. Ask your designer that you need to have your website mobile responsive. It they agrees so, the wright designer is in front of you.

 

5.Select the web designing company who have experience in more than one industry:

 

A web design company who works with a wide variety of industries is most better ones to create a unique ideal website who can reach your websites to most people around the world. It is very important to make your website stand above the competition, not be identical.

 

  1. Good to choose a web designing company who have worked at both the local and national levels:

 

May be your business is local area oriented or abroad. It is necessary to choose your web designing company who works with both type of businesses.

If your designer has worked only with local businesses,then there is no guarantee to fulfill your business goals successfully. The more audiences your designer knows, better will be your website and it will definitely help you to reach your business goals. You need a designer who can think both big and small.

 

  1. Check whether they keep up modern design trends:

The last thing you want from a new website is a design that looks unique and should be the most better one. A web designer needs to keep up with the latest technology and modern design trends. Customers are much more likely to trust a business if their website looks modern. A web designer needs to be familiar updated design trends and responsive version. It doesn’t mean that the website which contains new design trends completely is the better one. It means there needs to be a balance between both. A website has to do more than just look fresh.

 

Ecommerce Sites Things You Should Know

Ecommerce sites are the new trend these days. Before you talk to a Web Development agency or start investing a huge amount onto this new online business idea, there are things you must consider.

First Thing You Should consider is the Budget.

Based on the budget, we can opt for custom made ecommerce solutions or ready made ecommerce platforms.There are a number of ecommerce platforms/engines available like Woocommerce, Opencart etc which can be used if you have a limited budget. But these Platforms are not a scalable if you have a longterm plan. But they would be the best way to give life to your idea in an affordable rate. Maybe you can give it a try and then if things go well then you can switch to a custom solution.

Second important thing to consider is the volume of Products

If you plan to open a online shop with 50 products, then the best way to get it done would be Woocommerce or Opencart. But if you plan to start with 1000s of products then you should go for a custom made ecommerce application itself. I dont have anything against readymade ecommerce solutions, but most of these free open source applications carry a lot of weight and are not optimized, it can affect the performance of the site especially when you have a lot of products. But this is not the case if its 50-100 product website.

Custom ecommerce solutions will obviously cost more than readymade platforms like Woocommerce, Opencart or Magento.

Conclusion

So the conclusion is that you should choose a solution based on your budget and the volume of the products you intend to sell. so the next questions is, what will I do if I have 1000s of products to sell and my budget is low? I would say please try to increase your budget :).