Google is Not Choosing Meta Description And Meta Tittle In Search Result?

Google is Not Choosing Meta Description

If you are aware of the importance SEO for websites, then you will certainly know the importance of page title within the Google Search results. A good and catching titles may result more viewers to your website and whereas a poorly crafted title will definitely cause individuals to miss your websites and will make them to view one of your competitors.

So however will Google verify specifically what they will use for title of your page in search results. Everyone of us will have a doubt that this title is influenced by headings used under h1 and h2 tags. Why is Google choosing another title tag instead of your own title?

What is Title tag, Meta Description and Search Results:

Title tag and Meta tag are the most important tags we see in the head section of HTML codes of your page. Title tags and Meta description should be unique throughout your site for better results. A title is something that reveals about what is there on your page. Meta description is a summary or short description about the page.

One way to implement title tag and meta description is that by filling the fields in the CMS. This title and meta tag will be added to the search engine. The filling up of title tag and meta description in the CMS provides the search engine on what to display on the search resulting page.

Why Google sometimes ignores your Title tags and Meta description:

We have already explained that title tags and meta descriptions are something that should display while performing google search. In many cases search engines will not display the exact title and meta description that we specify. Google always works according a particular sense. The primary goal of Google is to provide the most relevant and effective search results for the searchers for any given search query. So if the title and meta description that we have provided does not make any sense in creating to your website, then google will automatically recreates the title and meta description for you and this will be displayed in the search results. Google knows exactly what a searcher is looking for. Those search words will be included in the title. Google recreates the title you have created if only if your title is not relevant to the search query. Google supports boosting your page or website to higher traffic through your title and meta descriptions.

Situations where Google does not display your Title tags and Meta description:

  • The title or meta description you provided is not relevant to search query.
  • Sometimes you might have forgotten to specify a title or meta description. At that time, the google will by default takes title and meta description by its own.
  • Multiple occurrence of same title and meta description in html code.
  • Google will not display your title and meta description if the topic you provided is not relevant to the content that is in the page.
  • If the topic and meta description you provided is either too short or too long, then also Google will neglect your title and meta description.

 

How can you make Google to choose only your title and meta description for your page:

  • Google has some length limit for title and meta description. So make sure to use the title and meta description that is within the limit. It should be limited up to 320 characters   Update: As of December 2017, Google now shows up to 320 characters in search results. 
  • Always provide a relevant title and meta description that makes clear what is there on your page.  <meta name=”description” content=”insert meta description here” />.
  • Always remember to provide only the title and meta description tags once for a html code rather than repeating it multiple times.Give us a call today and be connected with our  Web Design Trivandrum.
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