After the Rank Brain, Google’s biggest changes happen now. This Bert algorithm shakes the internet world.
What is Bert? “BERT stands for Bidirectional Encoder Representations from Transformers. It is Google’s neural network-based technique for natural language processing (NLP) pre-training.”
According to Google, they said: “These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
Bert algorithm understands natural language better than ever. Google Bert rolled out on 24th October 2019. Now it’s rolling out for the English language, in future it will expand to other languages. Like a human, Bert also understands human language. Bert can understand the nuances and context of words so it provides a better search result.
Previously, Google can’t understand the actual meaning of prepositions. The relationship to the other words in query is important for understanding the meaning. Otherwise, they can’t provide an accurate result. This was the main demerit of all Google algorithms but now it overcomes. Bert can understand natural language.
For example: ” can you get medicine for someone pharmacy “
In this query, client intention is to find out whether any family member of a patient can pick up a prescription on their behalf.
Previously Google can’t understand the correct meaning of the query but now they provide better results. Bert helps Google to process each word in the query and then it provides the most accurate result based on the query. After the Bert update, Google is better able to understand natural language.