So, if you’re reading this then chances are you’re looking to get a new website created or re-designed for your business. A commonhold up is, do you create one yourself or pay a professional to do it for you?
How To Find Your Perfect Web Design??
It’s often a hard choice to decide which options to go with. But, if you want a website that works as hard for your business as you do, are there really any other options apart from hiring a professional team? There are some options for you.
1) DIY WEBSITE DESIGN
The amount of free web design templates and tools available are on the rise! It’s common for us to cash strapped small business owners to be tempted by free services that often sound too good to be true. That is good and all, but these business owners have little to no knowledge of designing, developing and running a website. This means that people who attempt creating their own website end up wasting their time and effort by using these services. Not only that, they’re never impressed with the results. They will then be likely to inquire with the professionals and actually be surprised by the difference they can make. The professional web designer can be done at a cost that works with their budget.
Probably the biggest advantage when it comes to DIY’ing your website is the cost. It’s cheaper than hiring a professional. There are a lot of templates available at low- or no cost.
There are a whole host of disadvantages of DIY Web Design. You’ll be surprised by how much time DIY Web Design sucks up. You probably won’t be satisfied with the results, either. Unless you’re an SEO expert, your site will suffer in the rankings, too.
2) PROFESSIONAL WEBSITE DESIGN
Professional web design may come at a premium. Yet these designers bring with them skills to give your website the cutting edge in SEO. They ensure good user experience and compatibility with desktop and mobile devices.
Reasons Why You Need A Professional Website Designer:
- SEE THE BEST RESULTS
We hire professionals to be able to get the best results possible. You wouldn’t try to fix your broken down car, if you had no skills required to be able to do so would you? Or you wouldn’t hire somebody else who had no idea how to get the job done, either. You should apply this to web design too, because you don’t want to spend time and energy to receive negative results, and have to start the whole process again. Not only that, it will waste more time and money in the long run.
- HAVE A PROFESSIONAL OUTCOME
Professional web designers aren’t only great at creating you a beautiful site, they are also brilliant at creating the right image that site visitors would want to see. They understand the importance of not only creativity but marketing too. Pros know how to give you a unique, effective site, that performs well and how it’s supposed to. This creates a positive user experience, to encourage users to make a sale if it’s an e-commerce website.
- YOUR SITE REPRESENTS YOU
Your site will represent you, and act as your business identity. Visitors will form a very quick impression of your business, of your website, and it’s very easy to tell the difference between a professional and amateur site. Your website designer will know exactly how to create your website with your target audience in mind and will know how to direct them there.
- TIME IS VALUABLE
Time is the most valuable thing, for your web designer, as well as you and everyone involved. You can get your money back, but not time. Hiring a professional, to begin with, will save you a lot of time, energy and compulsion. The biggest mistake you can make while starting a new project is to waste time and regret it later.
- STAY AHEAD OF COMPETITION
In every industry, there is competition, especially in the web arena! All online businesses try to use the internet’s advantages to stay ahead of their competitors. If your competition had a website presence before you, they are already ahead and will be gaining the visitors you’re losing. You should also be ahead of competitors by staying up to date with online trends and updates, which your web designer will support you with.
- STAND OUT FROM THE CROWD
How will your website stand out against competitors and generate leads, if its similar to what your visitors see elsewhere? Obviously, It won’t. There are millions, nearly billions, of websites! Just imagine how many of them are reaching out to your target audience. You need to highlight what makes your business different to others providing a similar service, product etc. This is what your visitors will be looking for, to determine what you can offer them.
- COMMUNICATE YOUR MESSAGE
Pro web designers know how to effectively communicate your business message, so your visitors know what you want them to do. They have marketing skills to share your message using color, font, shape, layout and more.
- THE POWER OF SEO
Search Engine Optimisation is one of the most important features for a site’s presence. What’s the point in having a really great site if it’s not going to reach its full potential and have as many views as possible? Getting your site to rank high on search engine results pages is more than necessary because its the most effective way for the visitors to find your site. Web designers have extensive knowledge on how to develop your site so that it is SEO friendly, so search engines know to rank your page to match with what users are searching for.
- BROWSER COMPATIBLE
A big issue with amateur made websites, is that they aren’t compatible with different browsers. This happens when a website doesn’t show in the same way or appears broken. A website that looks like it works on Chrome, may show up with an out of place layout on Internet Explorer. Pro web designers have the knowledge to know how to make sure sites display works consistently on all browsers. They will test your site to ensure it works how it’s supposed to.
- IT’S WORTH THE INVESTMENT
It’s worth investing in a professional to create a site that reflects what you have done. No pre-made template will give you the same outcome as a pro site and your visitors will really be able to tell the difference.
Professional web designers know the ingredients of a good website. They can make your site rank high in search engines. They know all the tricks to make your website stand out. What’s more, using a professional web designer will help you attract more sales. Don’t forget, your website represents you, and you want it to look as good as it possibly can. If you can afford to use a professional web design service, you’ll reap the rewards in future sales.
Obviously, the biggest disadvantage of a professional web designer is the cost. Paying for professional web design when you’re just starting out in business can seem like a huge outlay. Sometimes it’s just beyond your budget to go for a top-class designer. Naturally, the very best designers charge the highest prices. You might have to compromise in some areas.
3) LOW-COST WEB DESIGN
Believe it or not, the web design company who quoted you a lot cheaper than your expected cost isn’t a fraudulent company in India that just wants to steal all your details. I know you probably hear all of these horror stories. As long as you have your wits about you and figure out why exactly they’re so cheap, your bank account will stay intact.
Web Design has fast become a very competitive business! Think about it this way, if you were to receive more or less the same quote twice from different companies, offering the same thing – but one quotes you ₹50,000 and the other ₹25,000, which one are you going to go for? The majority of the time people will choose the cheaper option. This means that web design companies have to have set their rates considerably lower, so they too can have competitive prices.
Low-cost web design means that you can get a great-looking, SEO optimized website that fits within your budget. You get all the benefits of professional design but without that staggeringly high outlay.
Not all low-cost web design offerings are equal. You should look carefully at the designer’s portfolio to be sure that they can give you the best site for your money. Sometimes you do get what you pay for.
4) WEBSITE BUILDERS
You’ve probably come across site builders such as those on Wix, Weebly, and Site123. The thing is, these website builders sound easy to use, and they seem to promise amazing results. Unfortunately, these promises are hollow. Even with a site builder, if you’re not a designer, your website won’t look great. You just don’t have the skills to make it look like the way you could only dream about.
What about SEO? If you’re wondering what the heck SEO is, a site builder really isn’t for you. Even if you know a bit about SEO, you still don’t have enough knowledge to make your site SEO friendly. Your site won’t show up well in search engines. That’s a big problem when it comes to getting sales. What do you know about user experience? If you’re drawing a blank, then using a site builder isn’t a good option. You can’t give your visitors a good experience if you don’t understand user experience.
Finally, if you were thinking of using Wix to build your website, remember that you don’t really own a website built with Wix. Building a website with wix.com is a bit like renting a house. It’s not really yours.
Site builders are easy to use and quick to set up. You can have a web presence in a few hours. There are loads of templates on offer, and the costs are minimal.
Ultimately, whilst they’re quick and easy, site builders don’t offer you much flexibility. Plus you’re stuck with using a template that probably doesn’t make exactly the impression you want to make. Yes, it might come close, but will it really meet your needs, completely and utterly? Without SEO knowledge, you’ll not have a well-optimized site. Your visitors might not get the kind of experience that makes them want to buy from you.
You’ve got 4 options when it comes to building your website – DIY or Professional. Here’s a quick summary to help you choose what’s best for you and your budget!
You could choose one of the DIY options – complete DIY or using a Site Builder. These might be your only options if you really don’t have a lot of cash to spend. DIY’ing your website takes a lot of time, though. What’s more, you’ll probably find you’re not happy with the results when you’re done. Web design is complicated if you want a site that makes a good impression on your visitors. Using a site builder is a slightly better option if you have to go down the self-building route. It’s easier, for one thing. Unfortunately, site builders don’t offer a lot of flexibility. You should beware of the site builders that give you a site that you don’t own.
Using a professional web design will get you the kind of website that best represents you and your business. Your visitors will be more likely to buy from you. Their experience on your website will be better. What’s more, you’ll rank higher in search engines because your site will be SEO optimized. Professional web design can be expensive, though. Top-end designers might give you a quote that makes you wince. That being said, you’ll get a great website as a result of your investment. These high-end designers have the skills and experience to give you the site you’ve always dreamed of having.
What if your budget won’t stretch to a high-end professional design? It’s worth looking at some of the cheaper options. It’s not true that low-priced professional web designers are going to rip you off. The web design industry is pretty competitive. This means there will be a designer who can give you a website you’ll love, at a price that doesn’t break the bank. That being said, choose wisely when it comes to budget designers. Check out their portfolio before committing. That way, you can make sure they can give you the website you’re looking for, and help you attract more sales.