Why choose to advertise on Facebook?

The very existence of Social media came into being with the popularity of a website and app which we know as Facebook. Since then social media has forayed deep into our lives with countless apps and websites playing a major role in our daily lives. The time spent on the smartphone by an average human is increasing with their penetration into our lifestyle. Here the role of social media in digital marketing becomes a dominant factor in influencing consumer behavior.

With its growing influence over the years, Facebook is undoubtedly the king of the social media channel. In recent years it is estimated to have more than 1 billion users across the globe with 2.4 million active users just in India! With proper targeting and approach, you can easily reach your target audiences.

To obtain the same crowd, there is little sense paying more on radio advertising, TV advertising, posters or other traditional marketing methods. You have to do business, and you need to reach them in proper hands! The power of marketing through Facebook is high. Facebook ads profit from being one of the cheapest types of ads. One can spend 5 dollars and achieve around a thousand visits on an average to your page or website.

Audience: As explained above one can utilize millions of audiences out there who are active on Facebook. Since it’s a vast market to build the business and that grows the leads and business. So all you have to do is to focus on such people.

Facebook Opportunity: Facebook gives a laser target which means that you can target those people, who are being fit into this field.

You don’t have to be the next multinational or a conglomerate to start an ad on this field. You can begin ads with a very modest amount so you don’t have to pay significant amounts for ads to reach your audience! Facebook is an excellent social media application to achieve targets.

Re-Marketing: Once your ad starts running you can use Facebook search analytics to understand the response and scan your responsive audience. Showing such ads to the people who are already connected with you is re-marketing.

Facebook for business marketing

Social Media Marketing

Focus yourself on generating leads through Facebook. It can be a leader through email, basic information or phone number. Personally, it can be a leader through email. Once connected you can re-market them as explained above. That is how interesting connections are converted into regular customers or users.

Generate sales through Facebook. You have to target the right audience. Find the correct leads and convert them to sales. Use your customer to get some lookalike audience, so that you can increase the sales.

Warm your audience! Some people are in the state of cold that they don’t try to buy any products. You can warm such customers through appealing ads or exclusive offers to make them buy the products.

Re-marketing is very important. You can easily re-market with the activities you have like turning on the website, Facebook, Instagram, etc. By doing the re-marketing, you can quickly get more and more leads.

You can be able to build a custom audience or a lookalike based on it that makes the business to get more reach.

Power of Re-Marketing

The customer needs to watch the advertisement almost seven times to make any placement!

If the customer sees your ads, the chance of branding and reach should be high. After you search a product on a site you can find the same or related ads on your Facebook page also. That is how Facebook gets access to your Google Chrome search and vice versa. Even if you close that page and while you open the facebook you can still see the ads coming up. You get influenced by buying that product while you see them frequently.

Follow with your people, based on their hobbies and areas of interest and brand them properly so that once they close the site it should get visible on their following pages.

The cold audience must be warmed up and polished to buy the product. Take all the audience who visited your site and show them the ad on facebook. You are warming the cold audience based on the parameters when they visited your blog. In their minds, they may be looking for a digital marketing course or digital marketing institute or Digital Marketing Career, etc. and that is why they were searching for it. Hence you need to discuss their needs and warm them accordingly.

Segment list based on people who genuinely get interested in your product and start showing ads on the customized base. Boost the permanent audience to buy the products.

Cost should be less compared to other things for re-marketing. We can put them in the form of a tunnel.
1. Top one: Cold audience were we put more budgets 60-70%
2. Middle funnel: Warm audience were we set budgets of 20-30%
3. Bottom Funnel: Conversion; Business happens

To Whom You Can Market?

The people who are in your mail list, website visitors, any ad liked audience, any person who wanted, shared or subscribed. So tracking such customers accurately to make business leads is possible.

Although marketing on social media platforms is comparatively easier and cost-effective than traditional channels, it should not be considered a child’s play. Most people and enterprises make the mistake of casually executing Facebook ads without the help of a digital marketing professional. You need to do proper in-depth analysis and research your customer base and their buying patterns and behavior in order to get the desired results. You need to follow the steps described above else your campaign will look like just another ad cropping up on the social media pages of your potential customers and soon you will drain out your digital marketing budget without getting any desired results. A final word of advice- Campaign wisely to earn well!

Find here some tips for social media marketing.

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A Visual Summary about Digital Marketing: Benefits and importance.

Wikipedia says that “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium”.

In simply digital marketing is any form of marketing services through electronic device or internet. In early days people spend most of the time on television, radio, newspaper so they are the main marketing media. Now its changed, People are busy with Smartphones. That means people are spending time on the internet. So the marketing techniques are changed. It is the time of digital marketing. Digital marketing is the kind of marketing technique like a promotion of products or brands that exist on the internet.

The different areas of digital marketing are

1.Search Engine Optimization
2.Content Marketing
3.Social Media Marketing
4.Pay Per Click
5.Affiliate Marketing
6.Native Advertising
7.Marketing Automation
8.Email Marketing
9.Online PR
10.Inbound Marketing

Search Engine Optimization

Search engine optimization is an art of making a website to achieve a higher position in a search engine when searchers type in their queries. SEO is all about optimizing a website for search engine. It is a designing and developing a website to rank well in search engine.SEO can help you improve your rankings in search engine results and increase traffic to your website. The channels that benefit from SEO is a website, blog, and infographics.

Content Marketing

It is a strategic marketing approach that creates and promote contents and generating a brand awareness, traffic growth, lead generation, and customers. Through high quality and relevant contents, we can create a strong relationship with our clients. The channels that can play a part in your content marketing strategy include Blog posts, Ebooks, whitepapers and Infographics. Main benefits of content marketing are Increased sales, Cost savings, Better customers who have more loyalty. In digital marketing, content is the present and future.

Social Media Marketing

Social media marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. Social media marketing becoming popular nowadays. The channels that can be used for social media marketing are Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, Google+ etc. Through SMM we can improve communication with users, increase brand visibility and reach more customers. In social media business owners can directly interact with their customers, the customers get the chance to be heard, either by asking questions or by making complaints. Social media marketing can help with a number of goals, such as Increasing website traffic, Building conversions, Raising brand awareness, Creating a brand identity and positive brand association, Improving communication and interaction with key audiences.

Pay-Per-Click

PPC or Pay Per Click is a method of driving traffic to your website by paying a publisher every time your ad is clicked. Google AdWords is one of the most common types of PPC, which allows you to pay for top slots on Google’s search engine results from pages at a price “per click” of the links you place. It is the way of buying visitors to your website rather than attempting to earn those visitors organically. Other channels that offer PPC are paid ads on Facebook, promoted tweets on Twitter, sponsored messages on LinkedIn.

Affiliate Marketing

Affiliate marketing is an online sales tactic where you receive a commission for promoting someone else’s products or services on your website. Affiliate marketing channels include hosting video ads through the YouTube Partner Program, posting affiliate links from your social media accounts.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.

Marketing Automation

Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as email newsletters, social media post scheduling, contact list updating,lead-nurturing workflows, campaign tracking, and reporting.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, holiday promotions to loyalty program members, tips or similar series emails for customer nurturing.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space. The channels you can use to maximize your PR efforts include reporter outreach via social media, engaging online reviews of your company, engaging comments on your personal website or blog.

Inbound Marketing

Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.

Give us a call today and be connected with our Digital Marketing Company In Trivandrum

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