With the rise of social networks, it is no surprise that spending on social media marketing has continued to grow every year. Social media marketing is an aspect of digital marketing that has grown in leaps and bounds over the last few years. More business entities are waking up to the benefits of having a strong presence in the circles where more than 70% of the world’s internet users are present most of the time.

As per the statistics, in the period between 2016 and 2020, the spending jumped by nearly 100%. Social media allows brands to create stronger relationships with their target audience, ensure better customer service, and increase brand-consumer engagement. It is also one of the best platforms to use when you need to spread the word about new products and services or promotions and more.

Do you want to get started with your social media marketing? You need to know what is right and what isn’t for achieving the best results as we get them covered in this article.

Do’s in Social Media Marketing

Finding the Relevant Networks

There are many social media platforms in the world today. However, you don’t need to maintain a presence on all of them. Find platforms that are relevant to your business and focus on them. A strong presence on Facebook, Instagram, and Twitter is usually a good idea for most businesses. If you are in the B2B model, however, you can skip Instagram for LinkedIn. Additionally, maintaining only two to three social media profiles ensures you won’t overstretch yourself in the course of managing your profiles. If the quality or consistency of your content changes, your target audience will notice.

Use Content that Works on the Platform

Facebook is the one social media platform where most types of content can work. For others, however, you need to use content that works. On Twitter, for example, you can only share short texts. Even when you want to create a Twitter thread, the content has to be broken up into short texts. If you have a LinkedIn profile, deeper storytelling works. Similarly, Instagram users only ever want to see images and short videos.

Plan well in advance before posting

Your business social media profiles should never look like an in-the-making project. Fill out all the necessary details and make sure there is regular activity on your accounts at all times. Your social media names, handles, cover photos, and profile pictures should also reflect your brand. This will help you to attract more engagement while maintaining ingenuity and credibility.

Stay Consistent to Your Brand Message

Your business social media profile is an extension of your brand. You need to ensure consistency in your branding at all levels. From the tone of your content to the type of content you share, there has to be connectivity; otherwise, you will confuse your audience at best, or alienate them in worst-case scenarios or even end up reaching the wrong audience.

And most importantly you need to keep all personal content or opinions away from your business social media page. That’s why you have a personal page. Mixing things up is a problem which is a common case with many beginners.

Create New Relationships

The world of social media is endless. This can be put to good use by actively establishing new relationships while maintaining existing ones. One of the best ways to achieve this is to watch out for mentions of your brand and responding to them.

More than 90% of people that discuss a brand on social media do not follow these brand’s profiles. You need to actively seek out your customers and prospects and engage them. You can use social listening tools to find all relevant mentions of your business.

If your brand is not quite as popular yet, you can use social listening tools to find people with problems that you can solve and offer to help them solve it. Social media is a two-way street, and regular interaction with your audience ensures you are doing your bit and getting noticed at the same time.

Entertain and Inform

If your social media posts are entertaining and informing you stand a better chance of success with your social media marketing campaigns. Social media users are less receptive to overly seller content. This is why only 10% of your posts should be about sales.

Use Visuals as Much as Possible

Even outside Instagram, social media users love to see pictures and videos. On Twitter, known for quick conversations, Tweets with images get 150% more retweets, 89% more likes and earn 18% more clicks.

Even if your business is not visual-heavy, creating as much visual content as possible for your social media platforms is a sure way to ramp up the engagements.

Give Credit to Content Owners

Sharing content from thought-leaders relevant to your niche is one way to generate content for your social media profile. However, it is important to give credit to the owners. Never pass off content as yours or your brand’s reputation will be damaged in the inevitable back and forth that will ensue when you are called out.

Stay Positive

Social media users support the brands which diffuse hairy situations calmly. For example, 45% of people will speak positively about a brand if their complaints are addressed. By not responding to aggression with even more aggression, you will quietly build up a loyal following while increasing the popularity of your brand.

When you don’t have negative issues to defuse, seek out positive comments about your brand and amplify them. If you can’t find any on the social media platform, share reviews from your email or website.

Use Automation

In the early days of your business, you may get away with manually handling your social media process. As your audience grows, however, you’ll need to automate elements like publishing new posts, finding new brand mentions and more. Fortunately, there are lots of social media marketing tools on the web to choose from when you are ready!

 

Don’ts in Social Media Marketing

Poor Language Skills

If you create content with lots of poor grammatical errors and spelling you are harming the credibility of your brand. If you don’t trust your language skills its better to hire an editor to proofread your content before they go public.

Similarly, avoid habits that are generally frowned at on social media such as posting in CAPITAL letters or using profanities.

Begging for Likes, Followers, Retweets, etc.

This is a low-quality strategy that is popular among small business owners. If you project your brand as needy, it calls into question your professionalism. You can organically earn followers or shares by offering value and staying authentic. If you need to generate some traction over a short period, you can consider using techniques such as organizing competitions or giveaways with interesting prizes to be won in the end.

Spamming

If you join social media groups with the sole aim of posting promotional content about your business, this is spamming. It will earn you a block in many cases and will paint your brand in a negative light. In the same vein, targeting followers that are not your ideal audience just for the sake of growing your audience is counter-productive as you will end up with thousands of followers that won’t care about your content.

Oversharing

For a business social media profile, you need to work out the right number of times to post content each day. If you share a lot of content, your followers will gradually begin to mentally tune-off your content. If you share too little, you may be forgotten. Balance is important. You can aim for 5-7 tweets per day and 1-2 posts on Instagram and Facebook. If your business is such that frequent updates are part and parcel of your mode of operation, then this doesn’t apply. Your audience will expect regular content naturally.

Hashtag Wars

This is a behavior that is common on Instagram. Hashtags are useful to make posts discoverable. When you turn every post into a hashtag soup, however, you are ruining the user experience for your audience as they will find it difficult to read your content. This approach also means you are wasting hashtag real estate that could have gone to keywords that will make your brand more discoverable.

A good tip for posting hashtags on Instagram is to put them well away from your captions, or in the first comment position. The post will still come up in relevant searches.

Deceit

More than 60% of cases of customer-brand disputes on social media is a result of dishonesty on the part of the brand. Don’t lie about your products and services. You will be found out sooner or later and you may never recover from the impact of the confrontation. Many people that tried this have had to close down their social media profiles and websites to start all over again.

Sharing Content without Due Diligence

Before sharing that bit of statistics with your followers better find out if it is true. Social media today, is awash with fake news, propaganda and intentional misinformation. You don’t want to be caught as a brand that cannot distinguish between real and fake content. Always verify the authenticity of any claims.

Being overconfident

If you are a genius that knows everything, keep it to your personal social profiles. Arrogance, condescension, and underhanded-compliments do not have any place on your business social media profiles.

In a nutshell

Social media platforms offer marketers the opportunity to connect with existing customers while cultivating new relationships with prospects. However, you need to do things correctly. The social media community is highly perceptive and will not hesitate to block or black-list your brand if you dabble into bad practices. Stay authentic and use social media as another platform that can drive you closer to your objectives.

If we want a website for our business then first we think about how we choose the right option for us. We don’t like to waste lots of time on this. so we hire a web design company or freelance web designers. Which one is better?

Every company needs a website. The website is an asset to a company. It is the hallmark of a business. Companies spend lots of time and money on it. So before taking a decision you have to think twice. Must consider the pros and cons of both of them. Anyway, a freelancer has certain skill sets.

Let us discuss the pros and cons of freelance web designers and web designing companies.

Freelance Web Designer

Who is a freelance web designer? Maybe he is working in Webdesign and development company and doing freelance work when he gets time otherwise he may be a full-time freelance worker. The main advantage of hiring a freelance web designer is they are cheaper than reputed web designing company. Freelancers work for themselves so you can pretty much contact them with questions at any hour of any day and you’ll likely get a response within an hour. You are always getting top-notch customer service. Freelancer is a one-person firm so you don’t need to explain your website ideas again and again. A freelancer usually works whenever required. The flexibility of a schedule is the main advantage if a client and a developer are situated in different time zones.

There are also lots of disadvantages. The main con of a freelancer is risk is high. A freelancer is a single person, if his workload is huge then he might escape at any time. You never know when he decided to quit from your project. Freelancers may have problems with tike management and organization. So handling them is pretty peculiar and risky. Freelancers are only interested in their own profit and success, not yours.

A freelancer is a single person so he has some limitations. website development is not a single process. It’s more complicated than you think. This process consists of several stages of web design, web development, scripting, content creation, search engine optimization and more. After all, when a person is doing all things alone, the quality of the final product may not be as good as you think. Most of them are not provides any future support. If any support you want in the future they did not provide that without paying. Nowadays the market is full of freelancers. Pick from them a professional freelancer is highly difficult.

Webdesign and Development Company

A web development company gives you a whole team of highly skilled professionals in different fields. They provide teamwork. Companies are providing a full cycle of high-quality services over the long term. From the consulting to the technical support of the project you can rely on your partner in everything. Most of the companies give you full time and future support. If anything you needed in the future they provide it without any hesitation.

We can trust them completely. Reputed Pvt Ltd companies as a legal business entity. They are ready to provide you with the list of documents you would want to take a look at to make sure they are reliable partners.

The main disadvantage of them is their cost. But the service they offer is not worth that price.

Conclusion

whatever else we discuss its needs to be concluded. There is a no doubt freelancer is an expert one but they are their own limitations. Web development company would be the best choice when it is about the development of the website.

After the Rank Brain, Google’s biggest changes happen now. This Bert algorithm shakes the internet world.

What is Bert? “BERT stands for Bidirectional Encoder Representations from Transformers. It is Google’s neural network-based technique for natural language processing (NLP) pre-training.”

According to Google, they said: “These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.

Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”

Bert algorithm understands natural language better than ever. Google Bert rolled out on 24th October 2019. Now it’s rolling out for the English language, in future it will expand to other languages. Like a human, Bert also understands human language. Bert can understand the nuances and context of words so it provides a better search result.

Previously, Google can’t understand the actual meaning of prepositions. The relationship to the other words in query is important for understanding the meaning. Otherwise, they can’t provide an accurate result. This was the main demerit of all Google algorithms but now it overcomes. Bert can understand natural language.

For example: ” can you get medicine for someone pharmacy “

In this query, client intention is to find out whether any family member of a patient can pick up a prescription on their behalf.

Previously Google can’t understand the correct meaning of the query but now they provide better results. Bert helps Google to process each word in the query and then it provides the most accurate result based on the query. After the Bert update, Google is better able to understand natural language.

How to get the user’s attention on our website? What’s the secret behinds it? Did you ever think about it?

Webdesign trends changing rapidly. If we don’t change with new trends we can’t stand in this competitive world. Experienced and passionate web designers keeping on their research for best web design topics, and finding new trends in the tech world. Let us know the updated web design trends and tactics that hit in 2020.

Most incredible web design trends in 2020

Responsive Webdesign

This is one of the evergreen web design trends. Past few years we discussed the same topic, still, now there is no change in this everlasting technique. Responsiveness is the beauty and soul of the website. If the website is not responsive then its credibility will be lost in the first look. This is the most popular web design topic that is widely discussed in the tech world. Responsive Web design is the ability to adjust a website to any device. Webdesign and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.

A responsive website should adjust in any device may it be a desktop or a laptop or an iPod or a tablet or mobile screen. In this 5G era with the increased availability of Wi-Fii even in the rural areas so it has become a common feature.

Minimalism

Another trendy thing is minimalism, less is the art. It is a popular and widely used modern design approach. In simple words, minimalism means designing the interface by removing unnecessary elements. Minimalism is going to stay trendy for a while. Some benefits of a minimalistic website are it easy to make responsive, minimalist websites load faster, they allow users to concentrate all their attention on the product or service you sell, it makes navigation intuitive.

There are a few key practices that can help you create stunning minimalist websites and applications.

-Use whitespace, or negative space it improves the user experience and adds balance to a design

-Implementing bright colors are certainly funny. But too much color and background kill the beauty of a website. So use it well.

-Avoid complex animations, sharp transitions between content blocks and funky fonts.

Parallax Scrolling

The parallax scrolling effect is more popular among the website owners and designers. In this modern web design trend where the background content is moved at a different speed than the foreground content while scrolling. This parallax scrolling method provides a visual treat for users when used minimally and its irritate when used maximum.

Infinite Scrolling

Facebook or Twitter feeds are the main examples of infinite scrolling. Infinite scrolling is a web-design technique that updated content and keeps on loading continuously while the user scrolls down the page. It eliminating the need for pagination. This may be helpful for an e-commerce site but it’s not good for an informative website.

Typography

Font management is a very important topic for the entire success of a website. Typography gives the life of letters. It makes the written language more legible and readable. Some fonts are cool and clean like “Raleway” they inspire people to read.

Ultra-modern black mode

One of the most requested themes over the past few years is the dark theme. Even Apple and Google made a black theme is an essential part of their UI. Still, now many web designers are fear to adapt these black themes they think it’s not good for a website. But actually it is not so. Dark colors give a very creative, elegant, professional and stunning look.

3D elements

Minimal use of 3D elements makes the website more attractive and memorable.3D effect is the inevitable part of web design in modern days. It creates a feeling of depth on the website. This year we will be seeing many 3D web designs static, animated and interactive. Web designers love to use interactive 3D effects also visitors are like to stay more time on the website.

Bytelabz Software Solutions is a web design and development company in Trivandrum, Kerala offering all kinds of web design and web development solutions. We are also an SEO agency based in Trivandrum, Kerala offering all kinds of SEO and digital marketing solutions to our clients. For more details, you can visit our website or contact us.

A lot of people especially writing enthusiasts prefer to write a blog these days instead of keeping a notebook. It’s easy, convenient and is not limited to your study table.

You can easily practice your writing, correct, rewrite or publish them whenever you want, create followers, establish your brand or use blogging as a marketing tool to increase website traffic. It’s also a great way to connect with like-minded people.

But, you need to know how to choose the site for building your blog.

There’s a wide choice of blogging platforms. The more choices we have, the harder it becomes to find the right one.

Before choosing the right blogging platform for yourself, you need to know about what to look for in a blogging platform. Hence, it will then become easier for you to find out which one is best suited for your requirements.

Tips For finding the best blogging platform

For making a decision, it is better to know what you are searching for. Below mentioned are some criteria to judge a blogging platform:

  Starter friendly:– To start you need a blogging solution that is easy to set up, manage and not so highly codified. They should also be able to find support when you run into trouble.   Budget:– It’s important that your blogging platform of choice fits within your budget and worth what you also get for. Almost every blog platform has a free option or a free trial period hence it becomes important that a free offer is worth nothing if it doesn’t do what you need.   Features and Flexibility:– In-built features like social media plug-ins or compatibility with third-party apps can be handy ones which could enhance the popularity of your blog. You might also want to modify or overhaul the design, add features, or make other drastic changes as over time your requirements for your site will change. A good blogging platform should be compatible with that.   Consistency:–It should take care of most of the activities and features for you instead of you having to do everything by hand. If not then it will become an ordeal for you to maintain your blog.   Monetization benefits:– Most people start a blog or website to earn money with it. If that is your objective as well, you better choose a platform that enables you to do that in a way that works for you.   The scoring of the factors above will be different depending on your goals and requirements.  

Here is a comparison of some of the best blogging platforms out in the market.

Best Blog Sites in 2020

1. WordPress.org

The self-hosting version of WordPress is the most popular blogging platform in the world among all the best blog sites. Its influence and penetration is around 30 percent of the entire market.

 

Pros:-

It consists of thousands of mobile compatible themes that allow you to switch the design of your blog as per your requirements. WordPress gives you full control over every function of your site. The WordPress directory has over 50,000 plugins which can be used to add various functionalities and extensions to the site. The platform is highly responsive, search engine friendly and well-aligned with social media. It provides full ownership of your content. Its large community and customer care gives lots of support options.  

Cons:-

In spite of being beginner-friendly, running your WordPress website does require some technical knowledge. You are responsible for site maintenance including backups, security, and performance. However, you can use outsourcing option to WordPress hosting providers.  

Pricing:-

WordPress is an open-source solution which means it’s free to use although self-hosted variety requires you to find a hosting provider. You also need a domain. This can cost you around 40-50$ per year.

Also, you might end up spending money on many plugins and themes that add more flexibility to your blog.

 

It is suitable for:-

Freelancers Professional bloggers Business blogs E-commerce websites Online businesses

2. Wix.com

Wix allows you to put together your web presence via drag and drop and comes with blogging ability that you can add to your site.

   

Pros:-

Quick and easy setup, includes top-level hosting. Easy to customize the template. You can achieve everything using the graphical interface without knowing any coding skills. Variety of design options. Every design built with HTML5. Has an AI feature to automatically design your blog. Lots of free stock images.   Cons:- Not allowed to change your site template after choosing it. A free account has some limitations. The number of free apps is limited. It doesn’t fully support e-commerce, even on paid plans. The service charges for many things so costs are high. Not allowed to move your site elsewhere and take your content with you.  

Pricing:-

Wix offers different subscription-based packages. Their plans start at $5 monthly for 1GB bandwidth and 500MB storage with the ability to connect to a custom domain which you need to purchase on your own.

Higher plans add more bandwidth and storage, free domains, apps with the ability to create an online store and remove the ads. The highest plan of $25/month also comes with VIP support.

 

Perfect for:-

People who are new to website development Creative artists Businessmen who need a blog with a website

3. Joomla.com

It is another open-source content management system that you can use to build all kinds of websites.

   

Pros:-

Lots of extensions are available. Powerful and flexible blog platform. It is suitable for a website more than a blog. Different kinds of professional website templates are available.  

Cons:-

Basic knowledge of HTML and CSS is necessary. Highly technical processes. The responsibility for security, backups, and performance is on you along with the option to avail Joomla managed hosting.  

Pricing:-

Joomla is free to download and costs only incur for hosting and a domain.

 

Suitable for:-

Business websites Online stores IT professionals Technical personnel  

4. WordPress.com

The most commonly used blog or website platform is wordpress.com. Free version of it is available with basic features. For advanced features, we need to pay.

   

Pros:-

Easy to set up – just create an account and follow the installation wizard Hosting is automated here. Site maintenance is comparatively easy. For paid plans, we can get professional and dedicated support.   Cons:- Free account has less features. The site domain name is a subdomain of WordPress in the free version. It is possible to lose your site if you violate the terms and services of the platform.  

Pricing:-

Paid plans cost between $4 and $25 per month (billed annually). Each tier increases the amount of storage space, features (including monetization options) and support.

With the Business plan, you can install external plugins and themes and connect your site to Google Analytics.

 

Perfect for:-

Hobby bloggers Presentational websites  

5. Medium.com

Medium is a popular blog posting platform. Medium is a favorite publishing platform among writers, bloggers, and journalists.

Medium is not only a blog posting platform but also it has some limited features of social media sites. We can comment and like our competitor’s blogs.

   

Pros:-

For blog posting just need a signup. The user interface and writing experience are awesome. Content is more important than the design structure. content embed from other services is available ( like Twitter, Tumblr, etc).  

Cons:-

All blogs look like the same, we can’t customize designs. Very limited marketing features. No way to transfer your audience from Medium to any other platform. Monetization options are absent. Medium has control over your content.  

Pricing:-

This blogging platform is absolutely free.

 

Perfect for:-

Writers Hobby bloggers Content Markers  

6. Ghost.org

This is a publishing platform focused only on blogging. The idea was to make a more streamlined and modern version of WordPress.

As a consequence, the platform is built on JavaScript. It’s also available for a hosted or self-hosted version.

   

Pros:- Focus on writing and blogging.

Clean, intuitive, streamlined user interface.

Live preview of blog posts.

High speed because it is built on JavaScript.

The hosted version requires no setup.

SEO and social media capabilities are built-in.

Integrated function for Accelerated Mobile Pages

 

Cons:- Not easy to customize.

Limited configuration and customization options.

The number of themes is narrow.

The ghost’s self-hosted version is complicated to set up.

 

Pricing:-

The price for the hosted version depends on the number of websites and the amount of traffic. For $29/month you get one blog and 50,000 monthly page views. This also includes SSL encryption.

The most expensive plan is $249/month ($199/month paid annually). The ghost has prioritized support, uptime guarantee, and other premium features. All plans come with a custom domain.

For the self-hosted version, you need to pay the usual hosting plus the domain registration.

 

Perfect for:-

Bloggers who are happy to experiment with the newest technical solutions

7. Squarespace.com

Squarespace is a drag-and-drop website builder which is aimed at small business owners. It’s a great all-in-one solution for non-technical people and offers hosting, domain registration, and the possibility for e-commerce.

It also has blogging capabilities which are the reason why it’s among the best blog sites out there.

 

 

Pros:-

Simple to use and beginner-friendly.

Professional design templates are available.

SSL encryption is built into the platform.

Ability to build an online store.

Free trial to test-drive the platform.

Includes hosting and a custom domain.

24/7 customer support.

 

Cons:-

Users are limited to the features that Squarespace offers.

Integrates only with a few third-party services and tools.

A personal plan is limited to 20 pages and two contributors.

Slightly overpowered if all you want is a blog.

 

Pricing:-

Squarespace is subscription-based. It comes with only two plans: Personal and Business. One is $16/month and the other $26/month. You get a discount and a free custom domain if you pay annually.

Both plans come with unlimited pages, bandwidth, and storage. The Business plan also has e-commerce, marketing features, and allows you to customize your design through CSS and JavaScript. You can use your domain name, which comes with extra costs. There is a 14-day free trial to test the waters.

 

Perfect for:-

Business owners Portfolio websites E-commerce

 

8. Weebly.com

Weebly is another site builder with a modular approach and a web-based interface. Pick a template and position your content as blocks in different areas.

 

 

Pros:-

Easy to use – everything is operated via drag-and-drop.

Comes with decent mobile apps to run your site on the go.

You can try out the service before committing financially.

Has a good reputation in terms of SEO, even integrates with Google Analytics.

 

Cons:-

Limited integrated features and no possibility to add more.

The free plan only comes with 500MB of storage, Weebly branding, and a subdomain

Integrates with only a few third-party platforms.

Exporting your site is difficult.

 

Pricing:-

You can start with a free account. After that, $5/month gets you a custom domain. For advanced features like site stats, video backgrounds, or membership options, you need to go for one of the higher plans.

Those come in at $12-$25/month. Weebly also has separate plans for online stores that are slightly more pricey. All plans are paid annually.

 

Perfect for:-

Business owners who need blogging capability.

Online portfolios.

Bloggers without technical knowledge.

 

9. Blogger.com

This free blog hosting service has been around for a long time. It was founded in 1999 and acquired by Google in 2003. As a consequence, you can sign up easily with your existing Google account.

 

 

Pros:- Free to use and the set up only takes minutes.

Hosting, maintenance, and other technicalities are taken care of.

Integrates well with other Google apps (e.g., you can store your images on Google Drive).

Has a mobile app version with which you can manage your blog while on the move.

Mobile-optimized templates.

Comes with tracking and anti-comment spam measures.

 

Cons:-

Limited to basic blogging tools and there is no way to add additional features.

Design options are few.

Updates or new features are scarce.

Blogger displays advertisements on your blog.

 

Pricing:-

Blogger is completely free. The only cost you might incur is if you want to use a custom domain. In that case, you have to acquire and pay for it yourself.

 

Perfect for:-

Hobby bloggers and personal blogging

 

10. Tumblr.com

The final entry for the best blog sites is Tumblr. The service is a micro-blogging platform optimized for short-form content.

It also has a community behind it and social network features. Think of it as a middle ground between WordPress and Twitter.

 

Pros:-

Free and very easy to set up and use.

Hosting is included (your blog is located on a tumblr.com subdomain).

Has integrated social features such as following, re-blogging and sharing.

Easy to publish multimedia e.g. videos, GIFs, images, and audio.

Many design opportunities and they are easy to change.

 

Cons:-

Limited features and no way to extend them.

It’s difficult to back up your Tumblr content and use it on other platforms.

 

Pricing:-

The platform is free to use. Optional costs are for a custom domain (which you can map to your Tumblr account) and third-party themes and apps.

 

Perfect for:-

Hobby bloggers Personal blogging Micro-blogs

 

Best Blog Sites – What’s Your Pick?

When looking for the best blogging platform, you have many platforms to consider. Each comes with its pros and cons. There are three varieties: self-hosted blogging platforms, hosted blog sites, and website builders that also have blogging capabilities.

The most suitable for you will depend on your needs, goals, choices, and preferences. Hence, if you are looking for a long term association with your blog or website then you need to study all the factors before choosing a platform or you might end up creating nothing more than a ‘content junk’ on the internet.